Marketing Manager DACH (mwd)
Department:
Job Summary
Reporting directly to the EVP Marketing & Communication youll be responsible for the following tasks:
- Sales marketing & communications:
- Develop & lead the execution of a Marketing plan for DACH with the SEVP EMEA VP & Country Manager DACH : identifying key customers/key verticals to target in the area roll-out key messages and products/offers to highlight over the region etc.
- Define & execute the appropriate lead generation campaigns and channels to address the above-mentioned topics (social media PR videos business case) and analyze their impacts (ROI KPI etc.) in order to be shared with stakeholders
- Support local sales teams and partners with presentations and pitches dedicated to DACH audience. Localize in German corporate product presentations designed at Group level (in English).
- Events
- Define and lay out the yearly event plan in DACH in coordination with sales ans partners : identifying major events (tradeshow conferences partners events)
- Set targets (# of leads opportunities revenue generated) linked to the shows and review impact and ROI of shows
- Manage event organization and execution with internal team and external providers (booth contractor etc.): preparation of demo and samples for demo in collaboration with product marketing team etc.
- Ensure lead generation improved awareness & visibility through events with the Communications and Product Marketing team ensure that the companys visibility the product awareness and positioning will be properly presented and amplified through shows
- Define and manage the yearly event budget / review after each quarter the actual budget consumption vs. planned
- Internal
- Support & lead internal communications initiatives for the DACH region together with regional HRBPs
Qualifications :
- Graduated in Marketing you have a significant experience in marketing with good track record in marketing/communication.
- You have a strong interest and experience for new technologies and want to grow in an international group on a human scale leader on its market and in full growth.
- Organized tenacious efficient and with excellent interpersonal skills you are a quick learner and want to take responsibility for your work. You are willing to take responsibility in a demanding and ambitious company.
- Experience with CRM as salesforces adobe CC and linkedin/google adwords is appreciated
- The job can be located in Dusseldorf area (office and team in progress)
- Language : German & English fluent
Additional Information :
We innovate. We help communities thrive.
Vusion has an international presence in 19 joining us youll be part of a globally distributed team of intellectually curious committed and collaborative co-workers.
The work is fast paced challenging and ambitious. Here you will feel valued for your contributions as we reinvent modern commercetogether.
We feel supported. You will too.
Vusion is a place where people feel safe happy and respected. We offer programs and benefits to support you in whatever comes next in your life
Remote Work :
No
Employment Type :
Full-time
About Company
Are you ready to develop the future of retail? VusionGroup est une entreprise de retail tech en forte croissance. Implanté dans 19 pays sur 3 continents, nous sommes leader mondial des solutions de digitalisation du commerce physique.Nous inventons des technologies qui créent un impa ... View more