Sr. Program Manager, EBC Content Strategy, Global Executive Marketing

Amazon Web Services (AWS) is seeking an experienced leader who lives at the intersection of executive storytelling and AI-driven innovation to transform how we educate and engage executives through our Executive Briefing Center (EBC) content speakers and programming. You bring deep experience in crafting compelling narratives for senior audiences and the vision to modernize how that content is created scaled and delivered using AI. You understand that content doesnt exist in isolationits part of a broader ecosystem of sales partnerships product strategy and market engagement.

This is your chance to shape how AWS engages with executives from enterprise startup and public sector organizations across six global locations. Your work will directly influence how organizations think about cloud AI and digital transformation and will directly impact AWSs ability to win strategic accounts and accelerate customer success.

This role is a unique blend: youre a content expert who can craft compelling executive narratives and a change agent who can harness AI to reimagine how we develop personalize and scale that content. Youll modernize how we reach customers through one of our most impactful programs unlocking new possibilities with technology while preserving the human connection and strategic depth that makes AWS executive briefings so powerful.

Key job responsibilities
Define the content vision for executive customers at EBCs with a focus on AI transformation cloud strategy and emerging technology trends grounded in practical business application. Ensure content directly aligns with customer objectives and AWS priorities

Lead the operational transformation of EBC content creation curation speakers and personalization at scale. Partner with technology teams to develop and deploy AI tools to streamline agenda building speaker matching and content recommendations based on account needs industry and business priorities

Build deep field sales and industry stakeholder partnerships to make content actually land with customers. Work hand-in-glove with account and industry teams Solutions Architects (SAs) and Account-Based Marketing (ABM) to understand customer challenges and ensure EBC content serves real objectives.

Actively work with and pull insights from product marketing to solicit product roadmaps customer success patterns and positioning for AWS solutions. Ensure briefings reflect the most current strategy offerings and customer value narratives.

Drive bidirectional feedback loops gathering insights from EBC briefings and feeding them back to product sales and marketing teams. Capture what resonates with executives what questions surface and what gaps exist in our messaging. This feedback loop is one of the highest-value things the EBC function delivers.

Integrate into the executive marketing ecosystem ensuring EBC content connects to other programming like Executive Summit at AWS re:Invent and other persona-driven programs to create a unified coherent customer experience.

Establish metrics and analytics creating feedback loops and analytics frameworks to continuously improve content effectiveness based on briefing outcomes customer insights and business impact.

Enable speakers and field teams creating playbooks presenter guidance and enablement materials that empower speakers across AWS and partner organizations. Attend briefings to observe what resonates gather insights and iterate rapidly on content improvements.

A day in the life
Review content recommendations and refine narratives to connect AWS capabilities to specific customer business challenges

Collaborate with product teams to translate technical announcements into executive-ready stories that demonstrate customer value

Attend executive briefings to observe what resonates with customers gathering real-time insights on content effectiveness and identifying opportunities for iteration

Partner with cross-functional teams to align content strategy with business goals

Analyze briefing feedback data and customer insights to optimize your modular content library update playbooks and enhance the AI tools that power speaker matching and agenda building

Connect with regional EBC teams across global locations share whats working and ensure consistency while moving quickly from concept to delivery

Evaluate existing content workflows and propose new approaches whether thats piloting an AI tool for agenda personalization or reimagining how we brief prep for a specific industry vertical



- 8 years of professional non-internship marketing experience
- 8 of experience in executive communications product marketing sales enablement or strategic consulting creating C-level content
- Demonstrated expertise in translating technical concepts into business narratives
- Experience to presenting to and influencing senior leadership
- Experience driving results through othersbuilding content through internal teams agencies or partnerships

- Experience implementing AI or automation tools to improve content creation and operations and scale
- Experience in tech industry storytelling particularly for enterprise or cloud computing audiences
- Background in building or managing executive speaker programs
- Experience working across multiple geographies and adapting content for global audiences

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA Seattle - 118200.00 - 160000.00 USD annually