Communication Manager, Emea WM

Our team is growing! Reporting to the EMEA Marketing Director and working closely with Global Regional and Local Marketing teams the EMEA Communication & Marketing Manager plays a key role in strengthening Salomons brand visibility credibility and consistency across the EMEA region.

Your mission is to lead the regional PR and Communication ecosystem ensuring aligned impactful and performancedriven communication across all markets and channels. You will act as a strategic counterpart to Brand and Marketing bridging global direction with regional execution agencies media and partners.

Lead EMEA PR & Communication Strategy

• Own and execute the regional PR strategy across EMEA including budget management KPI tracking and stewardship of the PR scorecard.
• Drive PR social media influencer and communication platforms to support brand and business objectives.
• Ensure regional alignment consistency and excellence across all communication touchpoints.
• Track measure and report on communication performance ensuring on-time and high-quality reporting.

Act as Strategic Counterpart to Brand & Marketing

• Partner closely with Brand Marketing and Marketing teams to ensure integrated and aligned regional communication initiatives.
• Translate global marketing strategies into effective regional communication frameworks.

Develop Regional Communication Frameworks & Playbooks

• Develop update and govern a comprehensive Regional Communication Playbook to support marketing activations across epicenters.
• Set clear guidelines and best practices for PR influence media and social execution across markets.

Lead EMEA Events & Media Planning

• Provide strategic guidance for key EMEA events and oversee regional execution in alignment with global strategies.
• Partner with markets /HQ on major global initiatives and events (e.g. Gravel World Tour GTWS UTMB Fashion Weeks).
• Support the development and coordination of the regional media plan in close collaboration with global and local teams.

Oversee EMEA Ambassador & Influence Programs (Gravel)

• Support the management of the EMEA Ambassador program by defining influencer criteria and performance objectives.
• Ensure alignment between global strategy regional priorities and local market execution.

Qualifications :

Required Experience

• 10 years of experience in communication PR brand marketing or agency background.
• Proven experience managing regional or multimarket initiatives (EMEA preferred).
• Strong understanding of omnichannel shopping journeys and competitive benchmarks.

Education

• Degree in Business Marketing Communications or related field or equivalent combination of education and experience.

Languages

• English fluency required.
• Local language proficiency required.

IT Skills

• Proficiency in Microsoft Office (Word Excel PowerPoint).

Specific Skills & Competencies

• Innovative processdriven mindset with strong operational excellence.
• Strong planning organization and preparation skills.
• Ability to influence across all levels of the organization with strong selfawareness.
• Excellent communication briefing and stakeholder management skills.
• Selfmotivated proactive and able to manage multiple projects simultaneously.
• Ability to work effectively across Global Regional and Local teams in a fastpaced environment.

Additional Information :

Contract: Fulltime permanent position

Localisation : Annecy

Remote Work :

No

Employment Type :

Contract