Executive Producer, Digital

PIX11 is looking for an exceptional Executive Producer Digital to lead the evolution of our newsroom into a fully integrated multiplatform operation.

This is not a traditional digital role. The Executive Producer will be a central editorial leaderresponsible for breaking down silos between digital broadcast streaming and social and ensuring every story we produce lives across platforms in meaningful audience-driven ways.

This leader will build coach and elevate a high-performing digital team; help drive the growth of PIX11 (the streaming platform); and raise the entire newsrooms fluency in how audiences consume news today.

Core Responsibilities

• Lead & Build a High-Performance Digital Team
• Set the vision standards and daily expectations for digital performance
• Create accountability around metrics content quality and editorial judgment
• Identify gaps and actively upskill the team in video social SEO and analytics

• Serve as a key voice in daily editorial decision-making alongside broadcast leadership
• Ensure digital is present early in story conception not just at the end
• Push for stronger smarter story framing that works across all platforms
• Hold the newsroom accountable to multiplatform execution

Integrate Digital Broadcast and Streaming

• Partner with show EPs assignment editors and producers to extend the life of every story
• Create seamless workflows between linear digital and streaming
• Ensure broadcast content is consistently optimized and repurposed for digital and CTV
• Drive the evolution towards vertical video
• Eliminate gaps where content is left underutilized or audience opportunities are missed
• Participate in management on-call rotation for weekends

Drive the Growth of PIX11

• Work in lockstep with the Sr. Executive Producer Streaming to build and grow PIX11
• Identify daily opportunities for live near-live and on-demand content on streaming
• Support the promotion of PIX11 across all platforms

Elevate Social & Audience Reach Across the Newsroom

• Lead a newsroom-wide approach to social not just a digital team function
• Establish clear expectations for how content is created and distributed on social platforms
• Train and guide newsroom staff to produce content that performs natively on each platform
• Stay ahead of trends and ensure PIX11 is competitive in emerging formats

Own Digital Performance & Growth

• Oversee homepage strategy editorial prioritization and identifying content that when packaged correctly will resonate on digital platforms.
• Use real-time and long-term analytics to guide decisions and adjust strategy
• Drive measurable growth in engagement loyalty and reach
• Establish clear KPIs and ensure consistent performance against them

Basic Qualifications

• Minimum 5 years experience in a top-25 market
• Proven leadership in a digital news environment with experience managing people and performance
• Strong editorial judgment with the ability to lead in a breaking news environment
• Track record of driving audience growth through content strategy and execution
• Deep understanding of SEO analytics and social platforms
• Experience working across video streaming and digital storytelling formats
• Ability to influence across teams and lead without rigid organizational boundaries
• Strong communicator who can set expectations and hold teams accountable
• Comfortable operating in a fast-paced evolving newsroom environment

Preferred Qualifications

• 10 years of professional experience 5 in a top-10 market
• 3 years of management experience

Compensation:

$125000