Associate Director Director of Marketing and Communications
Job Summary
Key Responsibilities:
- Develop and implement the marketing and communications strategy including demand generation campaigns advertising branding communications and public relations.
- Ensure alignment with regional and cluster business goals and objectives.
- Work closely with departments such as sales food & beverage meetings & events and wellness to ensure marketing and communication efforts align with overall business goals.
- Collaborate with global regional and peer marketing and communications teams to achieve common goals and drive the marketing function globally.
- Leverage the full marketing mix including digital ecommerce and communication tools to drive demand across the marketing funnel.
- Meet marketing contribution targets and maximize return on investment.
- Build and maintain the hotels brand and reputation.
- Manage the marketing and communications budget ensuring cost-efficient efforts and tracking to planned ROI targets.
- Measure and analyze the campaign success evaluate and optimize performance using relevant metrics.
- Stay up to date with the latest marketing trends and technologies.
- Incorporate new trends and technologies into marketing strategy planning and execution.
- Provide support for local internal communications in partnership with cross-functional teams.
- Plan coordinate and execute events to promote the hotel.
- Work with external partners and vendors to ensure successful event outcomes.
- Develop compelling content for various marketing channels including social media website email campaigns and press releases.
- Ensure content aligns with the brand voice and engages the target audience.
- Manage communication during crises to protect the brand reputation.
- Build and maintain relationships with key stakeholders including media influencers and industry partners.
Qualifications :
Qualification:
- Degree in marketing communications business management or equivalent experience
- 5 years of experience in marketing and communications preferably in the hospitality industry or related field.
- Comprehensive knowledge of marketing communications public relations digital marketing content marketing and brand management.
- Proven track record in developing and executing successful marketing campaigns.
- Familiar and experienced in executing digital marketing campaigns on global / local channels.
- Excellent communication collaboration and leadership skills.
- Up-to-date with the latest marketing trends and technologies.
Additional Information :
Competencies
- Strong leadership interpersonal and training skills
- Good communication and customer contact skills
- Service oriented with an eye for details
- Ability to work well in stressful & high-pressure situations
- A team player & builder
- A motivator & self-starter
- Well-presented and professionally groomed at all times
Remote Work :
No
Employment Type :
Full-time
About Company
As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a com ... View more