Senior Product Manager Marketing Platform

The Marketing Platform team owns the technical infrastructure behind how Wise acquires and communicates with customers spanning tracking and attribution CRM tooling paid channel integrations and data privacy compliance. We are looking for a PM who understands how these components fit together as an architecture not just as a list of capabilities and who can set a strong vision for this crucial area of Wise.

Day to day you will act as the architect of our data ecosystem ensuring that tracking infrastructure remains accurate and compliant while driving a roadmap that holds up in a privacy-regulated multi-market environment.

Working closely with the Marketing Martech lead you will empower our marketing teams by architecting our Customer Data Products providing the foundational platform that enables data to flow from internal warehouses to global ad platforms.

You are responsible for transforming the marketing stack into a high-visibility Customer Data Platform ensuring the transparency and accuracy required to prove ROI on global campaigns and translating technical risks into clear business impacts for executive leadership.

Responsibilities

Tracking & Attribution

Ensure conversion events attribution logic and LTV models remain accurate and auditable identifying and resolving issues before they affect budget allocation or reporting.

CRM & Marketing Channel Support

Act as the primary PM interface for CRM and marketing teams translating operational needs into well-scoped technical requirements.

Support Braze as our lifecycle marketing platform including SDK deployment and behavioural signal capture. Maintain vendor data pipelines and the customer rate-alerts product.

Privacy Compliance & Data Governance

Lead the evolution of our Consent Management Platform from binary to granular category-based consent meeting GDPR and DMA requirements.

Manage data retention and deletion obligations across the stack including ATT SKAdNetwork and platform-specific protocols such as Meta AMM and own incident response when data or compliance issues arise.

MarTech Strategy & Architecture

Maintain a clear picture of the marketing technology stack: how components interact where dependencies and risks sit and what the roadmap should be.

Lead vendor evaluations navigate legal and security reviews and drive signal expansion to new ad platforms building frameworks scalable enough to onboard new channels without bespoke engineering each time.

Translate technical changes into business impact for senior stakeholders including quantifying platform or compliance risk in Contribution Margin terms.

Qualifications :

Requirements

Proven PM experience in marketing technology data infrastructure or a similarly technical domain.

Ability to think architecturally: you can map how tools and services interact as a system identify where the risks are and reason about building trade-offs. Experience with data products is a plus but systems thinking is the bar.

  Solid grasp of tracking and attribution fundamentals: event pipelines pixel and SDK integrations mobile measurement and how data flows from device to ad platform.

Working knowledge of GDPR DMA ATT and how privacy regulation shapes what marketing technology can and cannot do.

  Demonstrable experience working closely with CRM and paid marketing teams with a genuine understanding of what they need from the platform.

  Strong cross-functional communicator able to align engineering analytics legal and marketing stakeholders on complex technical topics.

Nice to have

Hands-on experience with Braze Singular or Google Tag Manager including server-side.

Background in data pipeline work or warehouse-to-platform integrations.

Experience in a global fintech or similarly regulated environment.

Additional Information :

For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit .

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Remote Work :

No

Employment Type :

Full-time