Vans Manager, Digital Content & Experience

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live Off The Wall embracing the youthful spirit of freedom non-conformity and relentless progression. Yesterdays Off The Wall moment is todays new normal and at Vans we believe in constantly outdoing ourselves. Together with our communities across the globe our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.

So before we get to the job details take a minute to learn a little more about us our values and our culture. If you can see yourself working side-by-side with a team of people who think and live Off the Wall Vans just may be the place for you.

To learn more about our values and our culture visit Vans Careers or .

What will you do

A day in the life of a Manager Digital Content & Experience at Vans looks a little like this.

The Digital Content & Experience Manager is responsible for leading onsite content and experience strategy across weekly seasonal and launchdriven moments. Reporting into the Director of Digital Merchandising & Content this role owns how brand storytelling campaigns and product narratives come to life across the ecommerce journey - balancing inspiration with performance. This position is accountable for planning execution optimization and measurement of onsite experiences across homepage navigation and PDPs using data and consumer insights to improve discovery engagement and conversion. The role partners closely with Brand Marketing Merchandising UX Analytics and Technology to deliver cohesive consumerfirst digital role balancesstrategic planning handson execution and performance optimization with a strong emphasis on ownership crossfunctional alignment and continuous improvement.

Content Experience & Journey Strategy

• Own weekly seasonal and quarterly onsite content and experience strategy aligned to brand priorities merchandising strategies and business goals
• Define and evolve endtoend consumer journeys across campaigns category flows and PDPs ensuring clarity of intent storytelling and conversion paths
• Develop and maintain a seasonal content and experience calendar supporting key launches campaigns and storytelling moments
• Translate campaign and merchandising priorities into clear onsite experience frameworks that guide execution across teams
• Identify opportunities to improve discovery storytelling and customer experience through data competitive insights and behavioral trends

Content Execution & Workflow Management

• Manage endtoend content and experience workflows ensuring timely delivery quality execution and clear ownership
• Lead planning and execution for product launches and key moments across homepage navigation PDPs and supporting experiences
• Partner with UX and Creative teams to ensure content placement layout intent and storytelling align to experience goals and design standards
• Provide clear feedback and alignment on deliverables to maintain consistency with brand experience and performance expectations

Performance Analytics & Optimization

• Own ongoing content and experience performance tracking including weekly business reviews product drops and launch recaps
• Monitor and evaluate engagement KPIs such as:
• Bounce rate
• Engagement / CTR
• Scroll depth
• Pages per session
• Time on site
• Conduct deepdive analysis to identify insights opportunities and optimization priorities
• Lead A/B testing experimentation and personalization efforts in partnership with Analytics and Technology
• Translate performance data into actionable recommendations that inform future planning and experience evolution

CrossFunctional Collaboration

• Serve as a key partner to Brand Marketing Merchandising UX Analytics and Technology teams to deliver seamless consumercentric experiences
• Facilitate alignment through recurring meetings planning sessions and working forums
• Ensure clear handoffs and shared accountability across teams from planning through execution and measurement
• Incorporate competitive and industry benchmarking to maintain bestinclass digital experiences

Leadership & Ownership

• Act as the primary owner for onsite content and experience execution accountable from strategy through performance outcomes
• Contribute to quarterly and seasonal planning helping shape the roadmap for digital experience improvements
• Champion experimentation learning and a testandlearn mindset across content and experience initiatives
• Lead with clarity and intent ensuring teams understand both thewhatand thewhybehind experience decisions

What do you need to succeed

We all have unique skills that we bring to work and celebrate every day. For this role there are foundation skills youll need to succeed and excel. Additionally while formal education in a related field is great to have we are most interested in your 6-8 years of experience and professional achievements.

The foundation skills you will need in this position are:

• Strong understanding of ecommerce platforms CMS/DAM tools and digital merchandising principles
• Experience defining onsite journeys content placement and experience intent (in partnership with UX/design teams)
• Datadriven mindset with proven ability to improve engagement and conversion metrics
• Experience with A/B testing experimentation and personalization frameworks
• Familiarity with analytics and behavioral tools and translating insights into action
• Proven ability to manage complex workflows and influence crossfunctional stakeholders
• Strong communication skills with the ability to articulate strategy insights and priorities clearly
• Highly organized proactive and comfortable owning initiatives endtoend

Now WE have a question for YOU.

Are you in

Hiring Range:

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan sales incentive orcommissionpotential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered including this years medical plan rates on and by clicking Looking to Join VF Detailed information on your benefits will be provided during the hiring process.

Please note our hiring ranges are determined and built from market pay determining the specific compensation for this position we comply with all local state and federal laws.

At VF we value a diverse inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status domestic partner status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws. If you require accommodations during the application process please contact us at . VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements including but not limited to the San Francisco Fair Chance Ordinance VF will consider for employment qualified applicants with arrest and conviction records.