Visual Merchandising Manager

Job Description

We are looking for a Visual Merchandising Manager to join Haglöfs DTC Department in Stockholm Sweden.

At Haglöfs our mission is to enhance the quality of life not only for our consumers through the exceptional outdoor products we create but also for our employees. Working at Haglöfs is more than just a job; its an opportunity to combine inspiring colleagues and exciting challenges with a passion for the outdoors.

Haglöfs is on a global growth and transformation journey. The Visual Merchandising Manager will play a key role in this journey by shaping how the brand comes to life across physical retail environments this role you will contribute to driving commercial performance strengthening brand consistency and creating engaging consumer experiences across all key touchpoints.

About the role

The role owns and leads the global Visual Merchandising strategy and secures consistent execution across Brand Stores Outlets Shop-in-Shops Showrooms and HQ environments. It ensures a premium and inspiring brand experience that drives both engagement and sell-through.

The Visual Merchandising Manager develops and maintains global VM guidelines and defines the VM direction for Brand Stores and Outlets securing strong alignment between assortment planning and visual presentation to optimize commercial performance.

The role ensures that all new store implementations upgrades and retail environments follow the latest Haglöfs store concept and brand standards.

The Visual Merchandising Manager owns and plans the commercial calendar for Brand Stores and leads end-to-end campaign execution across global and local initiatives. This includes windows in-store areas and product storytelling as well as developing toolkits for non-global campaigns and securing clear execution guidelines for local teams. The role is also responsible for evaluating campaign performance and optimizing future initiatives based on insights.

The role owns and manages all Visual Merchandising tools and assets including fixtures mannequins props and printed and digital materials. It oversees inventory and budget for VM assets and ensures cost efficiency while maintaining a premium brand experience. The role also drives the development and adoption of VM tools such as Mockshop.

The Visual Merchandising Manager works cross-functionally with Retail E-commerce Merchandising Marketing and Sales to ensure aligned campaigns and strong commercial execution. The role also supports Wholesale teams with VM guidelines for Showrooms and Shop-in-Shops.

The role is responsible for training and developing store teams and future VM talent through workshops tools and guidelines securing strong Visual Merchandising capabilities across markets.

Haglöfs is a dynamic and global organization where teamwork and passion are key to success. As the company continues its growth and transformation journey the role requires a strong sense of ownership a proactive mindset and the ability to lead projects in a fast-paced environment. The consumer is always at the center and the role requires a strong understanding of brand experience and commercial impact.

Skills & Requirements

The ideal candidate will bring:

• 35 years of experience in Visual Merchandising preferably within sporting goods outdoor or lifestyle brands
• Proven track record of executing successful VM strategies and retail campaigns
• Experience in developing and implementing VM guidelines and retail environments
• Strong project management skills with the ability to manage multiple timelines
• Strong commercial awareness combined with a creative mindset
• Experience aligning assortment planning with visual merchandising
• Analytical and solution-oriented approach
• High level of ownership structure and attention to detail
• Strong stakeholder management and influencing skills
• Experience working cross-functionally in an international environment
• Experience with Visual Merchandising tools/software such as Mockshop or similar
• Experience managing VM assets materials and budgets
• Degree in Marketing Communication Visual Merchandising Art or related field

Your workplace will be at our headquarters in Alvik Stockholm. At the end of 2026 we will move to our new unique headquarters in the attractive Slakthusområdet district.

We will review applications on an ongoing basis and the selection will be based on your CV and a few screening questions.

Apply today and take the next step in your career with Haglöfs!

About the company

Born in Sweden. Engineered for nature.

At Haglöfs we dont believe in conquering nature. Instead we believe in moving with it growing through every step. Since 1914 weve engineered our gear to not only endure the elements but to let you roam farther wilder freer in the greatest playground ever made.