Copywriter, Performance Creative

Job Description:

Copywriter - Performance Creative

We are searching for a Copywriter to join our Performance Creative team working on one of our insurance clients. Reporting to the Creative Director Performance Creative you will write performance-driven work that supports digital and social direct response channels while satisfying the branding requirements of our clients.

• You will createconceptual yetperformance-drivenworksuch as paid social display email campaigns OLV and landing pageswhile satisfying the branding requirements of our clients.
• You will develop on-brand creative concepts and copy rooted in strategies that serve as a framework for bringing art and messaging to life for specific audiences across channels.
• You will partner with our teams to create concepts that enhance response strategies and achieve client goals.
• You will apply audience insights strategic frameworks and direct response best practices to your work.
• You understand unique audiences and create content that is relevant to each.
• You will stay current with the latest trends and technologies (e.g. DCO Content Velocity Dynamic Video Modular Content Systems).
• You will present work both internally and to our clients while building client relationships.

Qualifications:

• 1-2 years of professional copywriting experience in-house or at an agency increative advertising and performance creative
• Bachelors degree in advertising marketing or related field required; in lieu of degree equivalent experience in a relevant field required
• Experience working with the nuances and requirements of writing for Online Display Email Social and Digital Experiences including video scripts.
• Working knowledge of web usability/accessibility advertising technologies and development methods
• Must be skilled in Microsoft Word and Google Docs and have a basic understanding of Adobe Creative Suite Figma Google Slides and PowerPoint
• Ability to understand an assignment from a Creative Brief and turn thoughtful copy into experiences that fulfil the clients goals.
• Brand development experience

The annual salary range for this position is $68000 - $80000. Placement within the salary

range is based on a variety of factors including relevant experience knowledge skills and

other factors permitted by law.

Benefits available with this position include:

Medical vision and dental insurance

Life insurance

Short-term and long-term disability insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave and

Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits

including but not limited to providing time off pursuant to the Colorado Healthy Families and

Workplaces Act in accordance with its plans and policies. For further details regarding Dentsu

benefits please visit .

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