Automotive Marketing Manager

Job Title: Automotive Marketing Manager
Location: Little Rock AR (On-site)

About Us
We are a growing automotive group with seven rooftops serving the Central Arkansas market. Our team is focused on performance accountability and continuous improvement across all departmentsincluding how we invest and measure our marketing.

Position Overview
We are seeking a detail-oriented and analytical Automotive Marketing Manager to support our digital marketing efforts. This role will work closely with leadership to monitor advertising performance support SEO initiatives and ensure our marketing investments are delivering results.

This is an excellent opportunity for someone early in their career who enjoys working with data identifying trends and contributing to real-world marketing strategy.

Key Responsibilities

• Analyze and track digital advertising performance (Google Ads SEO paid social etc.)
• Work closely with our digital marketing agency to monitor and oversee advertising spending ensuring budgets are managed effectively and responsibly
• Support the execution of SEO strategies to improve organic search visibility and drive traffic to company websites
• Conduct keyword research to identify opportunities for growth and optimization
• Analyze website performance and content to identify gaps and improvement opportunities
• Assist with optimizing website content including metadata page structure and keyword alignment
• Monitor and validate reporting provided by our digital marketing agency
• Identify discrepancies inefficiencies and opportunities for optimization
• Build and maintain reports and dashboards (Excel Google Sheets or similar tools)
• Track KPIs such as cost per lead cost per sale website traffic and conversion rates
• Collaborate with leadership to provide insights and recommendations

Qualifications

• Bachelors degree (or currently pursuing) in Business Marketing Communication or related field preferred
• Strong proficiency in Microsoft Excel or Google Sheets (formulas pivot tables data organization)
• Analytical mindset with strong attention to detail
• Ability to interpret data and translate it into actionable insights
• Basic understanding of digital marketing concepts (SEO SEM Google Analytics) is a plus
• Strong communication skills and ability to work cross-functionally
• Self-starter with curiosity accountability and a willingness to learn

Preferred (Not Required)

• Experience with Google Analytics Google Ads or SEO tools
• Internship coursework or certifications related to marketing analytics SEO or data analysis

What We Offer

• Hands-on experience working directly with leadership
• Exposure to real-world marketing budgets and performance strategy
• Opportunity for growth within a multi-location automotive group
• Competitive salary and benefits package

Why This Role Matters
This role plays a key part in ensuring our marketing dollars are working effectively while improving our online visibility. You will help to bring transparency accountability and insight to both our paid and organic marketing strategies.

The company reserves the right to review and change responsibilities job duties and/or skills at any time with or without notice. This job description is not intended to maintain a complete list of all responsibilities duties and/or skills required for this job. Your employment is At Will which means you may be terminated at any time and for any reason with or without advance notice. Employees are also free to quit at any this job description is not a contract of employment. The company is an equal opportunity employer. It is our policy to provide equal employment opportunity (EEO) to all qualified persons regardless of race color religion gender national origin age disability marital status military status genetic information or any other category protected by federal state and local laws.