Manager, Lifecycle Marketing

Be Part of Whats Next

Help shape how millions of readers connect with some of the worlds most iconic media brands. As Manager Lifecycle Marketing youll play a key role in evolving our customer journey through personalized data-driven email experiences that deepen engagement drive subscription growth and build lasting audience loyalty.

About Hearst Magazines (Why Us)

Hearst Magazines is home to 30 brands that inspire inform and entertain audiences across fashion beauty lifestyle health food home and more. Our portfolio includes some of the worlds most recognized media brands reaching millions of consumers through print digital social video and emerging platforms. We are committed to creating meaningful experiences for our audiences while fostering a collaborative innovative and inclusive workplace where great ideas thrive.

Key Responsibilities (What You Are Doing)

• Lead the strategy planning and execution of lifecycle email marketing programs across Hearst Magazines portfolio including ongoing campaigns automated customer journeys and key go-to-market initiatives.
• Develop audience segmentation strategies that drive subscriber acquisition engagement retention and long-term customer value.
• Build optimize and scale automated lifecycle programs including onboarding retention winback and behavioral trigger campaigns.
• Partner closely with Creative Brand Marketing Product Data and other cross-functional teams to deliver personalized customer-centric experiences that align with brand objectives.
• Analyze campaign performance across key metrics including engagement click-through rate conversion and retention and translate insights into actionable recommendations.
• Manage an ongoing testing and optimization roadmap to continuously improve campaign performance and customer experiences.
• Champion lifecycle marketing best practices personalization strategies and emerging email marketing trends to drive innovation across the portfolio.
• Help build scalable lifecycle marketing processes that support membership growth while strengthening audience loyalty across Hearsts brands.

Qualifications (What Were Looking For)

• 2 years of experience in lifecycle CRM email performance or digital marketing or equivalent experience.
• Experience developing and executing email marketing campaigns that drive measurable business results.
• Proficiency with email service providers (ESPs) marketing automation platforms and audience segmentation strategies.
• Strong analytical skills with the ability to interpret campaign performance data and develop strategic recommendations.
• Demonstrated ability to manage multiple projects while maintaining strong attention to detail in a fast-paced environment.
• Excellent collaboration and communication skills with experience working across creative product marketing and analytics teams.
• A proactive adaptable and results-oriented mindset with a passion for testing learning and continuous improvement.
• Ability to work in our New York City office on a hybrid schedule of four days per week.

Benefits (What We Offer)

• Work with the Best: Collaborate with top-tier professionals across media advertising tech fashion lifestyle and publishing shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs immersive workshops and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical dental and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks including a 401(k) plan with a generous company match.

The base salary range for this role is $66000-$77000. This position is not eligible for bonus or commission compensation. Actual compensation will be determined based on experience skills qualifications and location.

Hearst is an Equal Opportunity Employer. We are committed to equal employment opportunity for all qualified individuals regardless of race color religion creed sex (including pregnancy childbirth breastfeeding or related medical conditions) gender gender identity or expression sexual orientation national origin ancestry age disability genetic information marital status military or veteran status citizenship status or any other characteristic protected by applicable federal state or local law. We are committed to providing reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.