Sr. Strategist, Vertical Marketing, Auto, Strategic Agency and Advertiser Marketing (SAAM)

Are you ready to transform how businesses connect with customers At Amazon Ads were not just selling advertising were crafting full-funnel growth strategies that empower brands to reach their full potential. We believe that breakthrough advertising happens when deep understanding meets innovative technology. Our team is dedicated to developing innovative marketing solutions providing actionable insights and opportunities for advertisers and partnering with agencies and tech innovators to drive mutually beneficial growth.

To accelerate the next phase of Amazon Ads development were committed to transforming the depth scale and ambition of our partnerships across a diverse landscape of advertisers agencies and tech innovators. The Growth Marketing team within Amazon Ads builds partnerships across the advertising landscape to drive innovation and growth for all brands including those that do not sell on . We do this by developing bespoke marketing programs that foster growth for advertisers partners and Amazon Ads. To further our mission were seeking a Senior Strategist of Automotive Vertical Marketing who excels in driving strategic partnerships unlocking new growth opportunities and shaping the future of digital advertising. If youre passionate about revolutionizing the advertising industry and have the skills to match we want you on our team.

Job Overview:
The Strategic Agency and Advertiser Marketing (SAAM) team drives growth through innovative programs with our most strategic advertisers and partners. Were seeking a results-driven marketer to develop and quarterback vertical partnerships that accelerate adoption build pipeline and influence revenue. Working closely with sales teams and marketing channels youll lead integrated marketing plans and forge collaborative relationships with enterprise clients and agency/tech partners.

The ideal candidate is a strategic B2B marketing leader with a proven track record in the advertising industry combining high-level thinking with hands-on execution skills in digital marketing and emerging technologies. You should have experience in the automotive (auto) vertical developing insights-led content to educate and inspire automotive brands inclusive of original equipment manufacturers (OEM) regional dealer associations and local dealers. The Sr. Strategist for Automotive will also be responsible for account based marketing seamlessly navigating complex enterprise-level relationships with our most mature / sophisticated advertising customers. You should excel at leading cross-functional teams developing integrated campaigns and building cohesive customer journeys to lead advertisers down the funnel. Were looking for a skilled relationship builder adept at stakeholder management across all levels and a collaborative team player who thrives in a fast-paced ambiguous environment. Your ability to deliver innovative solutions across diverse partner categories coupled with exceptional storytelling and communication skills will be crucial. Above all you should be a customer-obsessed entrepreneurial self-starter passionate about driving results.


Key job responsibilities
Develop and own the vertical strategy across 1:1 or 1:few programs for strategic automotive accounts
Build joint go-to-market plans with sales marketing partner and product teams to support account growth and partner-led opportunities
Drive personalized bespoke marketing tactics to engage multiple decision-makers across target accounts
Lead integrated campaigns across digital events content and executive engagement tailored to specific accounts or partners
Collaborate cross-functionally with lifecycle marketing content product marketing sales and partner teams to ensure consistent and personalized execution
Creation of custom content sales enablement materials and partner co-marketing assets
Track and measure account engagement influence on pipeline/revenue and campaign ROI
Use insights to refine targeting messaging and tactics
Serve as a voice of key partners/accounts internally to inform product messaging and experience
Provide regular updates to stakeholders and partners on campaign progress results and key insights


- Bachelors degree
- 6 years of Integrated B2B marketing experience with focus on account-based and/or vertical marketing and/or enterprise marketing
- Experience building executing driving direction and alignment of vertical marketing strategies with large cross-functional teams
- Exceptional organizational and project management skills to manage multiple campaigns and deadlines
- Experience in a business-to-business (B2B) environment high-tech products/services
- Experience using data and metrics to drive improvements
- Strong written and verbal communication skills to effectively communicate with partners internal teams and senior leadership
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- 7 years of driving compelling creative strategy and execution at an agency or in-house creative team experience

- Experience developing cross-functional relationships with product consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience managing creative (internal team of designers copywriters external agencies and freelancers)
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines
- Masters degree in marketing advertising or technology
- 4-5 years experience working with Automotive brands/in the Automotive vertical
- Experience in marketing to enterprise brands within a technology advertising or SaaS environment
- Experience managing marketing programs across time zones regions and global cross-functional teams
- Experience with project management and CRM tools like Workfront Airtable and Salesforce

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Culver City - 141000.00 - 190700.00 USD annually
USA NY New York - 155400.00 - 210300.00 USD annually