About Workato

Workato delivers enterprise infrastructure for the agentic era redefining iPaaS and helping enterprises unify data applications processes and AI into a single governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500 Workatos cloud-native architecture connects every application data source and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business. To learn more visit

Why join us

Ultimately Workato believes in fostering a flexible trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.

But we also believe in balancing productivity with self-care. Thats why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

If this sounds right up your alley please submit an application. We look forward to getting to know you!

Also feel free to check out why:

• Business Insider named us an enterprise startup to bet your career on

• Forbes Cloud 100 recognized us as one of the top 100 private cloud companies in the world

• Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area and 96th in North America

• Quartz ranked us the #1 best company for remote workers

Responsibilities

We are looking for a strategic data-driven Senior Manager of Digital Marketing & ABM to own and scale our digital presence and account-based programs across ANZ region. This is a high-impact highly visible role that sits at the intersection of demand generation brand experience and revenue acceleration.

You will architect and execute multi-channel digital campaigns develop personalised Account-Based Marketing (ABM) and Account-Based Experience (ABX) programs for our most strategic accounts and partner closely with Sales SDRs and Customer Success to drive pipeline accelerate deals and expand existing accounts.

In this role you will also be responsible to:

• Digital Marketing & Campaign Management

  • Own end-to-end planning execution and optimisation of integrated digital marketing campaigns across paid search paid social (LinkedIn Meta) display email SEO GEO and content syndication.

  • Develop compelling audience-centric messaging and creative content that resonate across different buyer personas industries and funnel stages.

  • Manage campaign budgets with a rigorous focus on ROI; monitor report and continuously improve performance metrics (CPL MQL pipeline influenced CAC).

  • Collaborate with design and web teams to ensure landing pages assets and digital touchpoints are conversion-optimised and on-brand.

  • Drive localised campaign strategies for the Australian & NZ market adapting global programmes for regional relevance and compliance.

• Account-Based Marketing (ABM) & Account-Based Experience (ABX)

  • Design and operationalise 1:1 1:few and 1:many ABM programmes targeting top-tier strategic enterprise and mid-market accounts in ANZ.

  • Partner with Sales and RevOps to develop and maintain the target account list; segment accounts by tier industry revenue potential and buying stage.

  • Build personalised multi-touch ABX journeys orchestrating ads content events direct mail and executive engagement to create a cohesive relevant account experience.

  • Leverage intent data firmographic signals and CRM insights (Salesforce) to trigger timely contextual outreach and nurture sequences.

  • Develop and manage account-specific landing pages microsites and tailored content assets (case studies business cases ROI calculators) in partnership with content and design.

  • Measure ABM programme impact across pipeline sourced/influenced deal velocity win rate and account engagement scores; present insights to senior stakeholders.

• Messaging & Content Strategy

  • Develop and refine value proposition messaging for key buyer personas verticals and use cases relevant to the Australian and APAC market.

  • Partner with Product Marketing to ensure field-facing messaging is differentiated compelling and aligned to competitive positioning.

  • Create and oversee ABM-specific content: executive briefs account intelligence reports custom decks thought leadership pieces and event-specific materials.

  • Maintain and evolve a messaging playbook that enables Sales and SDR teams to communicate value consistently and confidently.

• Cross-Functional Collaboration & Stakeholder Management

  • Act as the primary marketing partner to the ANZ Sales team; establish regular cadence meetings pipeline reviews and joint planning sessions.

  • Collaborate with global demand generation field marketing and digital teams to leverage shared programmes tools and budgets.

  • Work with Marketing Operations to ensure accurate attribution lead routing and full-funnel reporting in Salesforce and MAP (Marketo).

  • Support field events executive briefings and account dinners as part of a broader ABX strategy.

Requirements

Qualifications / Experience / Technical Skills

• 8 years of B2B marketing experience with at least 3 years in a dedicated ABM or demand generation role.

• Proven track record running ABM programmes at scale ideally across 1:1 1:few and programmatic tiers with measurable pipeline outcomes.

• Deep hands-on expertise across digital marketing channels: paid media (LinkedIn Google Ads) email marketing SEO and marketing automation.

• Strong messaging and copywriting skills; ability to translate complex technical solutions into clear compelling narratives for executive buyers.

• Experience working in enterprise B2B technology SaaS cloud or professional services sectors.

• Proficiency with marketing technology stacks: CRM (Salesforce) MAP (Marketo or HubSpot) ABM platforms (6sense Demandbase) and analytics tools (GA4 Tableau or similar).

• Data-driven mindset with the ability to build dashboards interpret performance data and make evidence-based decisions.

• Outstanding stakeholder management and cross-functional collaboration skills including the ability to influence Sales and C-suite partners.

Nice to Have

• Experience in the ANZ or APAC regional marketing context with knowledge of the local media landscape and enterprise buying culture.

• Familiarity with intent data providers (Bombora G2 Buyer Intent) and account intelligence tools (LinkedIn Sales Navigator ZoomInfo).

• Experience with ABX orchestration platforms and personalisation tools (Mutiny Uberflip Pathfactory).

• Background in managing or mentoring junior marketers or agencies.

(REQ ID: 2754)