Creative Performance Lead Stockholm (hybrid)

We are currently looking for a Business Expert within Marketing for an international and innovation-driven organization. The assignment focuses on strengthening how creative and content performance is measured optimized and continuously improved across multiple digital touchpoints and channels.

In this role you will drive the development of scalable frameworks and operating models that connect creative performance insights with broader business goals. Acting as a bridge between marketing analytics product and technology teams you will help create a more data-informed and performance-oriented approach to creative decision-making.

Main Responsibilities

Creative Performance & Strategy

• Define and implement a scalable approach for evaluating and improving creative performance across digital channels.

• Establish frameworks and methodologies that enable structured and repeatable performance analysis.

• Drive alignment around creative effectiveness and performance measurement across teams.

Testing & Optimization

• Build and manage structured testing frameworks including experimentation initiatives such as A/B testing.

• Ensure hypotheses learnings and optimization initiatives are prioritized and translated into actionable improvements.

• Support data-driven decision-making related to content campaigns and customer experience.

Insights & Continuous Improvement

• Develop insight and reporting structures that transform performance data into clear recommendations and creative direction.

• Ensure learnings are integrated into campaign planning content production and platform strategies.

• Create sustainable feedback loops between business analytics and creative teams.

Cross-Functional Collaboration

• Collaborate closely with stakeholders across Marketing Product Analytics and Technology.

• Facilitate alignment around priorities performance metrics and improvement opportunities.

• Support strategic initiatives by identifying opportunities connected to customer experience data and digital performance.

Tools & Innovation

• Evaluate and implement modern tools and technologies that strengthen insight generation and creative optimization.

• Explore AI-driven and automated solutions to improve workflows and performance analysis.

• Translate new capabilities into practical and scalable business applications.

Best Practices & Capability Development

• Define standards frameworks and guidelines that support better and more consistent creative decisions.

• Enable teams to work more insight-driven by making performance data accessible and actionable.

• Contribute to long-term capability building within creative and performance-focused teams.

Required Skills & Experience

• Strong ability to connect business objectives with creative and content strategies.

• Solid understanding of analytics experimentation testing methodologies and performance measurement.

• Experience building frameworks processes or scalable operating models.

• Strong stakeholder management skills and the ability to influence cross-functional teams.

• Strategic mindset combined with a hands-on and pragmatic approach.

• Fluent in English and Swedish.

Success Factors

• Increased adoption of scalable creative performance frameworks.

• Stronger business impact through testing optimization and insight-driven improvements.

• More structured and efficient ways of working across teams and channels.

• Improved consistency and clarity in creative and content-related decision-making.

• Successful integration of new tools methods and workflows into the organization.

Application & Start Date

Start Date: ASAP/

End Date:

Application Deadline:

Remote Work: 25%

Location: Stockholm

Contact Person: 0

Selections and interviews are ongoing!

Sway Sourcing is an innovative recruitment partner specializing in matching the right talent with the right companyquickly and efficiently. Our primary focus lies in Finance Administration HR Marketing and IT but we also have the broad expertise and flexibility required to deliver tailored recruitment solutions across all industries.

Although we are a relatively new player we have already gained the trust of many of Swedens largest companies and operate both nationally and internationally. With bases in Sweden and Spain we offer a unique combination of local expertise and global reach. Our strong network and deep industry insights make us the obvious partner for companies looking to stay ahead in their recruitment efforts.