Performance Marketing Specialist

Bring Your Life

Are you fascinated by how digital campaigns drive engagement traffic and growth and eager to make an impact Join our growing Global Digital team at Thule where you will work hands-on to optimize campaigns analyze performance and help strengthen our online presence.

What youll do at Thule

As a Performance Marketing Specialist you will support our Global Online team in executing optimizing and analyzing paid digital campaigns across key platforms with a focus on Meta (Facebook & Instagram) and/or Google Ads.

Working closely with content marketing and other cross-functional teams you will manage campaign structures audience segmentation and testing strategies within your dedicated platform while contributing to overall performance marketing excellence. You will drive campaign optimization through data analysis ensure strong tracking and measurement frameworks and deliver actionable insights to improve performance and ROI.

You will also contribute ideas to strengthen our paid digital presence staying up to date with trends platform developments and best practices within paid performance marketing to help identify new opportunities. You will ensure campaigns are delivered in a way that is consistent with the brand and adapted to platform best practices.

In this role you will report to the Performance Marketing Manager and be based at our Thule HQ in Malmö.

What you bring

To be successful in this role we believe that you have a bachelors degree in Marketing E-commerce or a related field along with a solid understanding of paid digital advertising. Hands-on experience with either Meta Ads Manager or Google Ads is highly valued and experience across both platforms is an advantage.

You are confident working with campaign setup audience targeting A/B testing and performance analysis and you are comfortable interpreting data to drive optimization and decision-making. You enjoy working in a collaborative detail-oriented environment stay curious about platform developments and take initiative in identifying opportunities for improvement.

Fluency in English is required and strong communication skills will help you succeed across teams.

Why you should join Thule

At Thule collaboration curiosity and knowledge sharing are at the core of our work culture. You will be part of a team passionate about our products and the outdoors contributing to a positive fun and dynamic work environment. Everyone at Thule has the opportunity to shape the way we work and make a meaningful impact.

Hiring Process

We are looking forward to hearing from you! Apply by submitting your application and resumé through apply for position at our Thule Career Site. Last day for applying is July 31 2026.

Due to summer holiday we will begin reviewing applications only after the application period has closed. No screening or interviews will be conducted before that so all candidates will receive updates after the deadline. Kindly note that we do not accept applications via email.

For questions please contact the Talent Acquisition Partner responsible Oscar Persson at

We look forward to hearing from you!

Thule is a global sports and outdoor company. We offer high-quality products with smart features and a sustainable design that make it easy for people across the globe to live an active life. Under the motto Bring your life and with a focus on consumer-driven innovation and long-term sustainability we develop manufacture and market products within the product categories Sport & Cargo Carriers (roof racks roof boxes and carriers for transporting cycling water and winter sports equipment and rooftop tents mounted on a car) Active with Kids & Dogs (car seats strollers bike trailers child bike seats and dog transport) RV Products (awnings bike carriers and tents for RVs and caravans) and Bags & Mounts (backpacks luggage and performance mounts).

Thule Group has about 3000 employees at nine production facilities and 35 sales offices worldwide. The Groups products are sold in 138 markets and in 2025 sales amounted to SEK 104 billion.