Global Recruitment Marketing Manager

As part of our Human Resources team youll help us attract hire and retain the top talent we need to achieve our bold vision. Youll play a vital role in defining developing and maintaining the winning culture that empowers diverse individuals to work together and create the impossible. Were seeking change leaders talent strategists employee advocates and culture architects to enable our teams partners and businesses to do and be their best.

In this position...

Were hiring a Global Employer Brand & Recruitment Marketing Manager to improve how talent discovers engages with and chooses Ford directly impacting hiring outcomes.

Reporting to the Global Director of Employer Brand you will turn strategy into execution building and optimizing campaigns channels and experiences across paid media CRM AI-driven search social and career site platforms. This role requires strong ownership a bias for action and the ability to connect marketing activity to measurable hiring results.

If youre looking for a role where you can execute own outcomes and directly impact hiring results this is it.

This role is hybrid and requires at least 4 days onsite in Dearborn MI.

What youll do...

Campaign Execution

• Execute employer brand and recruitment marketing campaigns across priority talent segments.
• Translate strategy into clear plans timelines and deliverables.
• Partner with regions to ensure consistent high-quality activation.

Performance Marketing

• Execute and optimize paid media across job boards LinkedIn social and programmatic channels.
• Manage agency partners and hold accountability for performance.
• Improve cost per apply conversion and channel efficiency.

CRM & Talent Engagement

• Build and activate talent community and CRM strategies.
• Develop segmentation and nurture journeys to improve engagement and conversion.

AI Search & Discoverability

• Optimize content for AI-driven search GEO AIO and SEO to improve visibility and candidate discovery.
• Improve how candidates discover opportunities across search and emerging platforms.
• Apply AI tools to improve targeting and performance.

Social & Content Partnership

• Partner with Social and Content teams to align campaigns and content to hiring priorities.
• Provide clear creative direction and ensure high-quality brand-aligned content and design.
• Ensure efforts drive qualified traffic engagement and conversion.

Performance & Analytics

• Track performance across the candidate funnel.
• Turn insights into actions that improve results.

• Connect marketing activity to hiring outcomes.

Stakeholder Alignment

• Present performance results to leadership and influence decisions with data.
• Partner with regional teams to drive consistent measurable execution.
• Align across Talent Acquisition Marketing Brand IT and Communications to move work forward.

Youll have...

• 8 years of experience in employer branding recruitment marketing or talent attraction marketing.
• 5 years owning end-to-end multi-channel recruitment marketing campaigns at scale delivering measurable improvements in apply volume visit-to-apply conversion or cost per apply.
• 5 years managing paid media agencies and budgets ($250K) accountable for cost efficiency and hiring outcomes.
• 5 years building or scaling CRM or talent community strategies including segmentation and nurture to activate owned talent pools and drive pipeline conversion or applies.
• 5 years of experience guiding creative direction for candidate-facing campaigns ensuring brand-compliant execution and consistent content quality across channels.

Even better you may have...

• Experience applying SEO AI-driven search and GEO to improve discoverability and conversion.
• Experience operating across multiple regions or markets.
• Experience partnering across TA Marketing Brand Communications IT Finance HR or Legal.
• Experience scaling employee advocacy referral or talent community programs.
• Experience in automotive manufacturing engineering or hard-to-fill hiring environments.
• Experience building executive-ready performance narratives and business cases.

As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:

• Immediate medical dental vision and prescription drug coverage.
• Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up child care and more.
• Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more.
• Vehicle discount program for employees and family members and management leases.
• Tuition assistance.
• Established and active employee resource groups.
• Paid time off for individual and team community service.
• A generous schedule of paid holidays including the week between Christmas and New Years Day.
• Paid time off and the option to purchase additional vacation time.

This position is leadership level 6 and ranges from $115500-$218100.
Final determination of salary grade will be based on candidates skills and experience and base salary will be set within the applicable range according to job scope responsibility and competitive market value.

For more information on salary and benefits click here.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.

This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid #LI-LC2