Senior Digital Marketing Manager
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Job Location:
Monthly Salary:
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Job Summary
Senior Digital Marketing Manager
Excited to build and optimize a demand generation system across paid organic and emerging AI-driven channels
Thrive in environments where youre accountable for performance and expected to turn data into decisive action
Looking to make a direct impact in a fast-growing AI-native SaaS company where digital is a core growth driver
About Us:
PatSnap is a global pre-IPO company that transforms the way organizations harness their Intellectual Property and Research & Development productivity. Our platform revolutionizes how IP and R&D teams collaborate across the entire innovation lifecycle using domain-specific AI to accelerate the creation of market-ready products. With over 12000 customers worldwide including some of the biggest names in innovation Patsnap is at the forefront of technological advancement. Our $300M Series E funding round brings our valuation to a $1 billion unicorn status and we still have a remarkable amount of growth ahead.
We have a vibrant and diverse team with offices in Singapore Toronto London and Shanghai. Our hyper-growth trajectory is powered by our people and we are extremely proud of our company-wide vision work ethic and entrepreneurial spirit. We are committed to fostering an inclusive environment where talent thrives and ideas bloom.
Role Summary:
As a Senior Digital Marketing Manager at PatSnap you will own and scale the digital engine that drives pipeline across our R&D Life Sciences and IP verticals. This is a highly visible high-impact individual contributor role with full accountability for digital performance spanning paid acquisition organic growth and the infrastructure that underpins it.
You will be responsible for building and optimizing a demand generation engine that consistently delivers qualified traffic demo requests and product-led growth. From paid search and LinkedIn campaigns to SEO GEO and intent-driven targeting you will turn strategy into execution and execution into measurable pipeline.
This role goes beyond campaign management. You will define how digital marketing operates at PatSnap: shaping channel strategy owning performance targets and ensuring our marketing data attribution and tech stack are built to support scale. As the owner of demand generation youll operate with a high degree of autonomy partnering closely with the Head of Marketing content events and sales while setting the standard for what great digital looks like.
Were looking for someone who thrives in that level of ownership - an experienced B2B SaaS marketer who can both execute at a high level and build the systems insights and strategy that drive sustained growth in a fast-moving AI-native company.
This is a hybrid position in our Downtown Toronto office with the expectation to work from the office on Wednesdays. You are welcome to work out of the office more often if you wish!
What Youll be Doing:
- Own and execute PatSnaps digital marketing strategy across paid search paid social (LinkedIn) SEO and emerging GEO channels.
- Build launch and optimize end-to-end paid campaigns including targeting messaging budget allocation and performance tracking.
- Drive pipeline growth by converting digital traffic into qualified leads demo requests and product-led signups.
- Lead SEO and GEO efforts to ensure strong visibility across both traditional search engines and AI-driven discovery platforms.
- Develop and scale LinkedIn campaigns targeting senior decision-makers across R&D Life Sciences and IP functions.
- Partner with content video and product marketing teams to ensure assets are built and optimized for performance across channels.
- Leverage intent data to identify in-market accounts and inform targeting and campaign strategy.
- Continuously analyze campaign performance run experiments and translate insights into clear optimization actions.
- Own HubSpot campaign setup tracking lead scoring workflows and attribution reporting.
- Ensure accurate and reliable data flow between HubSpot and Salesforce maintaining clean pipeline visibility for marketing and sales.
- Maintain and evolve the marketing tech stack identifying gaps and recommending tools that support scale and data quality.
- Establish and uphold best practices in data hygiene attribution and reporting to support confident decision-making.
About You:
- 57 years of digital marketing experience in a B2B SaaS environment with clear ownership of pipeline-driving programs.
- Proven track record of driving measurable outcomes across the funnel including traffic demos trials and revenue.
- Deep hands-on expertise in Google Ads LinkedIn Campaign Manager and SEO. Youve built and optimized campaigns from the ground up.
- Strong understanding of performance metrics and the ability to turn data into actionable insights and strategy.
- Experience optimizing digital content and video for engagement and conversion.
- Familiarity with GEO and how brands surface in AI-driven search and LLM-powered discovery.
- Proficiency in HubSpot and Salesforce with a solid understanding of marketing-to-sales data flow and attribution.
- Experience using intent data to inform targeting and demand generation strategies.
- Strong opinions on martech stack and experience evaluating tools to improve performance and scalability.
- Clear and concise communicator able to translate complex performance data into insights for cross-functional stakeholders.
- Comfortable operating as a highly autonomous individual contributor in a fast-paced evolving global environment.
Nice to Haves:
- Experience marketing to R&D Life Sciences or IP/legal audiences.
- Familiarity with platforms like 6sense Bombora or similar intent data tools.
- Experience in a high-growth or scale-up SaaS environment.
- Exposure to product-led growth (PLG) models and freemium conversion strategies.
What Youll Love:
- 5 weeks paid vacation
- Comprehensive benefits package for you and your dependents from day one
- RRSP Contribution Matching
- Access to mental health support
- Maternity and paternity leave
- 2 company-paid volunteering days
Our Values:
- Integrity: We hold each other accountable for our actions.
- Leadership: We lead by example and inspire each other to reach for new heights.
- Openness: We are open and honest and share our ideas with care and consideration.
- Growth: We are lifelong learners who aspire to improve each day.
- Innovation: We seek out new ways to solve problems.
- Customer: Our customer is at the center of everything we do. Their success is our success.
The base salary range for this role is $93000$120000 CAD plus bonus eligibility. Final compensation will be based on experience and impact.
PatSnap is proud to be an equal opportunity employer (EOE) that champions diversity. We do not discriminate based on race religion national origin citizenship sex gender identity or expression sexual orientation pregnancy age or marital veteran/military or disability status or any other protected status in accordance with federal provincial/state or local laws.
Even if you dont meet 100% of the above qualifications we encourage you to apply and tell us why youd be a great fit for this role! If you require any accommodations during the interview process please email us at emailprotected so we can best support you.
Required Experience:
Manager
About Company
Patsnap empowers IP and R&D teams with advanced AI to get better answers and make faster decisions. Increase IP productivity by 75% while reducing R&D wastage by 25%.
