POSITION: Director of Client Marketing Strategy

COMPENSATION: Pursuant to Colorado regulations if this job is performed in Colorado the salary range is $147700-$192400. Eligible to participate in the company benefits plan. We offer health vision dental and pet insurance. We offer a 401(k) retirement plan student loan assistance licensing and continuing education reimbursement and parental leave

DIRECT REPORT: Vice President of Client Services

SUMMARY

The Director of Marketing Strategy is responsible for connecting Cardinal Groups management services with the companys full platform of marketing technology and operational solutions. This role partners closely with Business Development Agency Fifty3 Portfolio teams and cross-functional departments to drive adoption of Cardinals value-added services including Agency Fifty3 CX3 Revenue Management Centralization and strategic partnerships. This position focuses on supporting new business acquisition by developing cohesive sales narratives aligning marketing strategies and guiding clients through the full Cardinal platform. The role also ensures smooth transition from sales to execution by coordinating contracted services supporting onboarding and maintaining alignment between clients and internal teams.

RESPONSIBILITIES (Including but not limited to)

Business Development & Sales Enablement

• Partner with the Business Development team to develop cohesive sales narratives that position Cardinal as a full-platform partner.
• Assist in development and refinement of pitch decks and presentation materials ensuring alignment across Cardinals products services and value proposition.
• Develop marketing strategies for prospective clients that demonstrate the value of Cardinals integrated platform.
• Attend client pitches and presentations to speak specifically to marketing strategy Agency FIFTY3 and platform capabilities.
• Support Business Development team with storytelling of Cardinals verticals partnerships and internal product offerings.
• Collaborate with the Business Development team to drive an increase in the attachment and adoption rate of Agency FIFTY3 CX3 and other value-added services.
• Guide clients through available services and recommend solutions based on asset needs and performance goals.
• Proactively identify gaps in client experience and recommend process improvements to enhance operational efficiency and improve Cardinals overall scalability for new business.

Contracting & Implementation Support

• Partner with Agency FIFTY3 and internal departments to define scope of services for new clients.
• Coordinate execution of contracted marketing services including Agency FIFTY3 and third-party vendors.
• Assist in organizing service selections deliverables and implementation timelines.
• Ensure clear and highly accurate documentation of services pitched contracted and outstanding to reduce onboarding friction and administrative burden on operational teams.
• Partner with Portfolio Sales & Marketing Managers (PSMs) to ensure alignment and awareness of contracted services.
• Support onboarding of new clients with a focus on marketing sales and platform adoption.
• Accelerate implementation timelines of marketing and technology services to ensure faster time-to-market for new clients.
• Coordinate discovery and setup documentation for marketing and technology platforms.
• Work with vendors and internal teams to ensure timely implementation of services at takeover.
• Provide continuity between Business Development onboarding and operational teams.

QUALIFICATIONS

• Bachelors degree required in Marketing Business Administration or a related field.
• Minimum 7 years of experience in marketing strategy or sales enablement roles with at least 3 years in a leadership or Director-level capacity.
• Proven experience in the multifamily or student housing real estate industry.
• Strong work ethic integrity a passion for real estate and a desire to learn and grow
• High proficiency in CRM software (e.g. Salesforce) marketing automation platforms (e.g. HubSpot/Pardot) and data visualization tools (e.g. Tableau or Looker)
• Excellent organizational skills and ability to manage multiple tasks and competing priorities
• Strong written and oral communication skills required
• Available to travel as needed

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Incumbents work in an office environment and have frequent exposure to outside elements where temperature weather odors and/or landscape may be unpleasant and/or hazardous.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job the employee is regularly required to use hands to finger type handle or feel and talk or hear. The employee is frequently required to stand; walk; reach with hands and arms and stoop or squat. The employee is often required to sit. The employee must be able to push pull lift carry or maneuver office products and supplies of up to twenty

(20) pounds. Specific vision abilities required by this job include close vision distance vision color vision peripheral vision depth perception and ability to adjust focus. Routine local travel is required to attend training classes client visits or other situations necessary for the accomplishment of some or all of the daily responsibilities of this position. Overnight travel required to attend training property visits and other situations necessary for the accomplishment of special projects that may be assigned from time to time.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions and perform any other related duties as assigned by their supervisor.

Required Experience:

Director