Director, Business Development and Marketing 2 IRF
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Posted on:
Yesterday
Vacancies:
1 Vacancy
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Job Summary
The Director of Business Development is responsible for the planning and execution of strategic marketing admissions growth and referral development efforts for the facility. This leader directs the Clinical Liaison and Admissions teams and develops data-driven business plans to increase patient census and expand market presence.
Essential Functions- Develop and implement a comprehensive business plan targeting census and payer mix growth updated quarterly to reflect progress and adjustments.
- Provide leadership and oversight to Clinical Liaison and Admissions teams.
- Maintain a database system for market analytics including community demand utilization trends referral patterns and competitor analysis.
- Ensure patient referrals are clinically appropriate and support families in informed admission decisions.
- Design and execute annual and as-needed marketing plans aligned with long- and short-term facility goals.
- Collaborate with managed care organizations physicians and internal leaders to develop joint business plans feasibility studies and new service line strategies.
- Serve as a liaison with referral sources case managers and managed care providers to drive revenue while maintaining a focus on quality care.
- Perform other duties as assigned.
Role requires a strong background in healthcare business development leadership and data analytics.
Frequent external engagement with referral networks physician groups and payers is expected.
Knowledge Skills & AbilitiesThe requirements listed below are representative of the knowledge skills and/or abilities required.
Education: Bachelors degree in Business Marketing or Clinical discipline required; MBA preferred.
Experience: Minimum five years of healthcare management experience preferred.
Certifications: Valid drivers license and clean driving record required.
Required Experience:
Director
About Company
Lifepoint Health is a leader in community-based care and driven by a mission of Making Communities Healthier. Our diversified healthcare delivery network spans 29 states and includes 63 community hospital campuses, 32 rehabilitation and behavioral health hospitals, and more than 170 a ... View more
