Marketing Manager, Coronary, APAC

JOB DESCRIPTION:

About Abbott

Abbott is a global healthcare leader creating breakthrough science to improve peoples health. Were always looking towards the future anticipating changes in medical science and technology.

Abbott Vascular provides innovative minimally invasive and cost-effective products for treatment of vascular disease.

Franchises Managed: DES Core Coronary & Atherectomy

Markets Covered: China India Japan ANZ South Korea Taiwan Hong Kong Singapore Malaysia Thailand Vietnam Indonesia Philippines

Role Summary

The Marketing Manager will lead strategic and operational marketing initiatives for Abbott Vasculars APAC business driving growth for DES Core Coronary & Atherectomy products. This role is responsible for developing and executing marketing strategies that align with business objectives developing marketing campaigns customer insights and training ensuring strong market penetration and revenue growth in a highly competitive environment.

Key Responsibilities

• Strategic Planning & Execution
  • Develop and implement marketing strategies to achieve revenue and market share targets for the assigned portfolios
  • Conduct market analysis competitive intelligence and identify growth opportunities. Create go-to-market strategies for geographies within the region to support individualproduct launches to maximize business growth
  • Create and validate strong market models reflecting current market trends and competitive landscape
  • Routinely perform analyses of industry market and account-specific trends. Present findings in clearconsistentpresentations with specific conclusions and proposed actions
  • Align APAC marketing plans with global strategies.
• Portfolio Management
  • Drive product positioning pricing strategies and lifecycle management for DES Core Coronary (Guidewire BDC Accessories) and Atherectomy portfolios
  • Plan and lead keyregional marketingevents
  • Provide regionalleadershipand guidance to support executionof regional marketingactivities andtactics
  • Collaborate with global teams on new product launches and ensure successful commercialization in APAC
• Demand Generation & Customer Engagement
  • Design and execute campaigns to drive core business and market leadership
  • Plan and lead regional physician engagement programs KOL management and educational initiatives. Create and lead KOL development and tracking activities; host advisory board meetings and other Abbott organized clinical events
  • Support launch planning and execution of new technologies
  • Drive internal team training and skill building initiatives
• Financial Accountability
  • Manage marketing budgets effectively to deliver ROI
  • Monitor performance metrics and provide regular business reviews to leadership
• Cross-Functional Collaboration
  • Work closely with sales clinical regulatory and supply chain teams to ensure seamless execution of marketing plans

Requirements

• Bachelors degree in marketing Business or related field; MBA preferred.
• Minimum 610 years of marketing experience in medical devices or healthcare industry with strong exposure to cardiovascular or vascular therapies.
• Proven track record in managing multi-country marketing strategies and driving revenue growth.
• Strong analytical communication and leadership skills.
• Ability to work in a matrix organization and manage multiple stakeholders.
• Travel expectation 30% of the time
• Strategic thinking and analytical skills
• Strong track record of new product launches and execution excellence.
• Deep understanding of APAC healthcare market dynamics.
• Excellent branding creative skills
• Understanding of digital channels of marketing
• Excellent communication and presentation skills along with high PowerPoint and Excel competence
• Strong project management and organizational skills.
• Ability to influence and collaborate across functions and geographies.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer committed to employee diversity.

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The base pay for this position is

In specific locations the pay range may vary from the range posted.

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