Campaign Manager, Partnerships

About Pleo

Messy spend management is tricky business. And tedious processes are a lose-lose situation for all involved not just finance. At Pleo were changing that. We build spend solutions that make managing money seamless empowering and surprisingly effective for finance teams and employees alike - with a vision to help all businesses go beyond.

The word Pleo actually means more than youd expect and living by that mantra has been the secret to our success over the last 10 years.

Now were at a pivotal moment in our journey; every move we make has a direct impact on our 40000 customers our business and our collective success. We need people who take pride in uncovering customer needs who turn complex problems into simple solutions challenge the way things are done (respectfully) and always aim high. With great ambitions driving us forward we cant say weve got this whole thing figured out. And frankly thats half the fun! What we can say is that were a driven progressive and importantly a kind bunch of 850 people from over 100 nationalities all committed to delivering the future of business spending together.

About the role

Were looking for a Campaign Manager this role youll be the strategic architect connecting our internal GTM engine to the broader market ecosystem. You are the connective tissue between Product Marketing (PMM) Partnerships and our Channel Partners transforming high-level value propositions into high-performance GTM programs.

Rather than just managing relationships you design the integrated marketing motions that leverage tech and channel partners to amplify our reach and credibility. Your primary mission is to Sell-To partners (engaging and activating the long-tail of accounting and referral partners) and Sell-Through partners (equipping them to drive scalable customer acquisition). You are the steward of the partner-led growth engine ensuring the ecosystem is a core driver of our global revenue strategy.

Who youll be working with and reporting to

Youll report to our Associate Director Campaign Planning & Management and work closely with teams in Product Marketing (PMM) Partnerships and Regional Marketing. Our team is highly collaborative and dedicated to transforming value propositions into high-performance GTM programs and campaigns. Youll also have the chance to partner with teams across Brand Content Digital and Revenue Operations to ensure success.

What youll be doing

1. Strategic GTM Orchestration (The Pendent to PMM Strategy)

As a Campaign Manager you will:

• Partner hand-in-hand with PMM to translate the Partner Program strategy (Pricing Portal features and Value Props) into actionable GTM roadmaps.

• Lead the authoring of Master Strategic Briefs for the partner motion ensuring that Brand Content and Digital teams are aligned on the Why and How of partner activation.

• Build and maintain the strategic GTM calendar for the ecosystem ensuring partner incentives and tech launches are timed for maximum impact alongside core product moments.

2. Partner Activation & Sell-To Programs (The Long-Tail Engine)

• Design and optimize the end-to-end journey for our long-tail accounting partners. You define the logic for automatedday onboarding flows that move partners from Sign-up to First Referral.

• Orchestrate Always-On nurture programs that drive adoption of the Partner Portal and Academy. You identify friction points in partner engagement and deploy multi-channel triggers (Email In-app Reachdesk) to keep Pleo top-of-mind.

• Analyze partner engagement data to identify dormant cohorts and architect Re-activation Strikes to bring them back into the active referral ecosystem.

3. Partner Enablement & Sell-Through Programs (Scalable Growth)

• Campaign-in-a-Box Frameworks: Design scalable high-conversion marketing kits that partners can deploy to their own clients. You own the strategic structure of partner-led webinars templates and event frameworks.

• Design and orchestrate time-bound incentive-driven campaigns (e.g. Free for your Practice practice-led offers) to bridge pipeline gaps and accelerate partner-sourced New Business.

• Provide Regional Partner Managers with the localized playbooks and enablement kits required to land global partner campaigns effectively in local markets.

4. Portfolio & Resource Optimization

• Act as the strategic steward of the partnership marketing budget balancing high-scale tech integrations with high-touch channel programs to maximize ROI.

• Define program-level KPIs for the partner motion and in collaboration with Ops/Analytics monitor the health of the engine reporting on partner-sourced pipeline and referral velocity rather than just vanity engagement metrics.

What you bring

Youll thrive in this role if you

• Have 3-4 years of experience in Partner Marketing Channel Marketing Co-marketing or Distribution marketing.

• Bring direct partnership expertise: You have hands-on experience working with resellers distributors or professional services like accountants.

• Understand that 113. You have a knack for finding the Strategic Sweet Spot where our brand and a partners brand intersect.

• Are a master at managing multiple stakeholders and can influence internal execution teams who may not report to you directly.

• Are B2B SaaS Fluent: You understand the difference between a Tech Integration (driving product stickiness) and a Channel Partner (driving reach and fulfillment).

• You can take a technical API integration and turn it into a high-level marketing concept that excites customers and partners alike.
  

Success Metrics

• Partner-Sourced/Influenced Pipeline: The total value of the funnel generated through ecosystem activities.

• Ecosystem Integration Rate: The percentage of core campaigns that successfully include a partnership component.

• Portfolio ROI: Successful balance and performance of budget across tech and channel tiers.

Why is this role a good fit for you

This role is a good fit for you if:

• You enjoy being the connective tissue between strategy and execution.

• You love the challenge of scaling a long-tail engine through automation and clever triggers.

• You want to own a budget and be directly accountable for revenue-driving KPIs.
  

This role is not a good fit for you if:

• You do not have direct experience working with partner ecosystems or resellers.

• You prefer working in a silo rather than managing a web of internal and external stakeholders.

• You are more focused on brand awareness than on measurable pipeline and referral velocity.
  

How youll develop in this role

In your first 6 months at Pleo youll:

• Lead the Sell-To automation project to drive impact in partner onboarding and first-referral speed.

• Collaborate with PMM to improve the synchronization between product launches and partner incentives.

• Grow your skills in Ecosystem Marketing taking on the leadership of complex Campaign-in-a-Box frameworks as the company continues to scale globally.

Were committed to helping you develop your career whether that means taking on bigger projects stepping into leadership or acquiring new skills in Partner Marketing.

Please note: We can hire on a remote hybrid or in-person set-up in any of the locations listed on the advert but you will need to be physically based in the country of your choice with a valid right to work. We are unable to offer visa sponsorship for this role in any of the listed locations.

Show me the benefits!

• Your own Pleo card (no more out-of-pocket spending!)

• Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office

• Comprehensive private healthcare - depending on your location coverage options include Vitality Alan or Médis

• We offer 25 days of holiday your public holidays

• For our Team we offer both hybrid and fully remote working options

• Option to purchase 5 additional days of holiday through a salary sacrifice

• We use MyndUp to give our employees access to free mental health and well-being support with great success so far

• Paid parental leave - we want to make sure that were supportive of families and help you feel that you dont have to compromise your family due to work

The interview process

We want to ensure you are set-up for success and understand what will be expected of you. If your application is successful our interview process is as follows:

1. Intro call: A 30-minute chat with our Talent Partner to discuss the role and your background.

2. Hiring manager interview: a 45min interview to dive deeper into skills and experience.

3. The Pleo Challenge: A take-home-challenge that you will present in 1h a team interview-

4. Final interview: A final conversation with a senior leader.
   

Transparency is important to us so we also wanted to share some insights about what were looking for in applications to ensure you can set yourself up for success!

Last time we hired a Marketing Specialist we received a total of over 100 applications but only 10 were selected for an intro call. With this in mind we want to help you understand what we really care about when reviewing your application:

• We receive a lot of CVs and many of them are AI-generated. We love seeing people leverage AIits a big focus for us internally toobut without human intervention these CVs can sometimes become generic and fail to show a candidate in the best light. What were really looking for is the specific details of real impact that only younot AIknow from your previous experience. A top tip from us is to use the Achieved X as measured by Y by doing Z formula (credit: Laszlo Bock 2014) to give a really clear picture of what youve worked on. A final note: including links to your previous companies websites is a huge help and allows us to truly understand your background.
  

• Every single application we receive is reviewed by a human (yes hundreds of them) because we believe that candidates efforts should be matched by an equal level of human care. This means that we expect a similar level of attention put into your application. Read and answer the application questions carefully they make a huge difference in our decision-making process.
  

About your application

• English first. Since its our company language please submit your application in English. Youll be using it a lot if you join us.

• A fair look for everyone. Our talent team reads every single application to ensure the process is fair. To keep things running smoothly we only accept applications through our systemour support team cant pass on calls or emails.

• Diversity drives us. We can only reach our goals if our team reflects the world around us. That starts with you hitting apply even if you dont tick every single box. We encourage people from all backgrounds and experiences to join us.

• Interview at your best. We want you to feel comfortable throughout the process. If you have any accessibility requirements or need a specific format email Well design a process that works for you.

• Your data is safe. When you apply we process your personal data as a data processor. For more information on how Pleo processes personal data read our Privacy Policy here.

• Applying for multiple roles Nothing is stopping you and we assess every role independently. However we do look for alignment so make sure you can explain why your interest and experience are right for each specific role.

• Reapplying. If youre applying for the same role again please wait six months from your last decision before hitting submit.

Required Experience:

Manager