Product Manager –Digital Loyalty & Campaigns

Key Responsibilities

• Own and manage the Banks digital loyalty framework (points accrual redemption tiers partnerships).
• Design and execute high-impact campaigns (e.g. 5for5 savings drives FX/domiciliary campaigns).
• Translate business strategy into clear campaign mechanics and measurable KPIs.
• Drive customer activation (ATC) transaction growth and retention through incentive structures.
• Collaborate with Marketing to develop and deploy multi-channel campaign strategies (digital on-ground).
• Optimize customer journeys (onboarding activation repeat usage) to reduce friction.
• Monitor and analyze campaign performance providing data-driven insights and continuous improvements.
• Ensure regulatory compliance of all campaigns (clear reward logic no lottery perception).
• Work with Technology to ensure platform stability tracking and seamless execution.
• Manage campaign budgets and ROI ensuring cost efficiency and revenue growth.
• Develop partnerships (merchant ecosystem players) to enhance loyalty value proposition.
• Drive customer satisfaction through relevant engaging and rewarding experiences.
• And any other duties that may be assigned from time to time.

Education/Training Programs

• Minimum of a first degree in Business Finance Marketing or related discipline.
• Postgraduate degree or MBA is an added advantage.
• Relevant certifications in Product Management Digital Marketing or Data Analytics are beneficial

Skills Necessary for Job Function

• Strong product management and growth mindset
• Ability to design and execute campaigns and loyalty programs at scale
• Strong analytical and data interpretation skills
• Customer-centric thinking and journey optimization capability
• Stakeholder management and cross-functional collaboration
• Strong communication and presentation skills
• Problem-solving and execution agility
• Knowledge of digital banking and fintech ecosystems

Experience:

• Minimum of 25 years experience in Product Management Digital Banking Marketing or Growth roles
• Proven track record in campaign management and/or loyalty program execution
• Experience working with data analytics and customer segmentation tools
• Prior experience in financial services or fintech is required