GTME Ecosystem GTME & AI Teacher
New York City, NY - USA
Department:
Job Summary
About Clay
Our mission is to help organizations turn any growth idea into reality.
We see growth as a creative practice not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy creativity is the only lasting advantage. Were already helping thousands of customers including Anthropic Notion Google and Ramp go to market with unique data signals and AI research.
In 2025 we raised a $100M Series C backed by world-class investors including Sequoia CapitalG and First Round and crossed $100M in revenue.
In 2026 we announced our second employee tender offer in 9 months at a new $5B valuation. We also launched a community equity round for our customers agency partners and club members.
Some things to know about us:
Our community includes 11000 customers 150 integration partners 125 agencies 50 Clay clubs and 30k members on Slack.
All employees can work for free with world-class coaches who specialize in creativity management and more.
Our operating principles including negative maintenance and non-attached action guide our work. Read more about them here.
Read about us in the NYT Forbes First Round Review and more.
Hear from our employees directly on our Glassdoor page!
About the GTME Ecosystem Content Creator role
Clay University is the core IP of the GTME Ecosystem the definitive place where thousands of Go-to-Market Engineers (GTMEs) learn what good looks like. Courses Looms deep-dives walkthroughs screen recordings and live builds every piece of content we ship sets the bar for what AI-native GTM education looks like.
This role is the engine room. Youll be on-camera behind the keyboard and in the edit bay making the content that the entire global GTME community learns from. Youll end-to-end own:
On-camera production being one of the faces and voices of Clay University recording courses lessons and walkthroughs at the velocity AI demands
End-to-end content lifecycle from curriculum prep to recording to screen captures to handoff to editors
Live builds and scrappy formats not just polished courses but the looms the heres the mistake I made moments and the live problem-solving that makes our content actually stick
Coverage of new launches when Functions Audiences Clay in ChatGPT Clay in Claude or whatever ships next youre the one making sure GTMEs know how to use it within days not weeks
Cross-functional content pickups Solutions ships golden customer content GTMOps pushes the edges and Forward Deployed GTMEs build crazy tables. Youll translate that into University-grade content for the world
What Youll Do
Be a primary face of Clay University. Youll record courses Looms and walkthroughs that thousands of GTMEs watch every week. Your voice and your build style become part of how people learn the discipline.
Own full content lifecycle for the topics you take on. Youll prep the curriculum record it capture the screen flows and hand off to editors not throw a script over the wall and hope.
Ship at AIs pace. A new feature drops a new model lands a new use case emerges. You dont wait for a content cycle to align you record ship iterate and re-record when something better lands two weeks later.
Bring back the magic of the OG looms. Polished production is great but live builds heres the mistake I just made and heres how Im thinking about fixing it are what made early Clay content unforgettable. Youll make sure that energy stays in our content as we scale.
Translate cross-functional brilliance into content. Solutions GTMOps and Forward Deployed GTMEs build incredible things every day. Youll be in their workflows pulling out the gold and turning it into University-grade lessons.
Iterate on what resonates. Youll measure what lands what doesnt and use that signal to make every next piece sharper than the last.
Who You Are
A learner first a teacher second. When a frontier model drops a new release youre playing with it that evening. When a new Clay feature ships youre already filming with it on day one.
Comfortable on-camera and in the edit bay. You dont need to be a polished YouTuber but youre at home being recorded riffing live and re-takes dont drain you.
A builder who teaches by doing. Your default mode is let me just show you in Clay not slides not abstractions. Your best teaching happens with your hands on the keyboard.
Obsessed with shipping cadence. You know that a great walkthrough shipped this week beats a perfect one shipped next quarter. Youd rather record three scrappy lessons than over-produce one.
High taste on craft. Velocity matters but so does the bar. You can tell the difference between a Loom that teaches and a Loom that wastes someones time and you hold yourself to the former.
Comfortable in ambiguity. GTM Engineering is an emerging discipline. Theres no established playbook for what its content library should look like youre excited to help build it.
Proven hunger not just potential. Youve already built a body of content somewhere a YouTube channel a course a Loom library a Substack with screen recordings a portfolio of teaching content. You dont need someone to tell you to ship.
Who You Are Not
A scriptwriter who hates the camera. This role is on-camera. If recording yourself is something you tolerate rather than enjoy the pace will burn you out.
A perfectionist who cant ship until its flawless. Our content has to keep up with AIs pace. If you cant hit publish on a 90% Loom because you wanted 100% the rhythm here will frustrate you.
A polish-only producer. This isnt only big beautifully edited courses. Half the magic is in scrappy in-the-moment builds. If you only love the polished side youll miss what makes our content special.
Someone who needs a tight script to feel safe. A lot of the best content comes from live builds where youre problem-solving in real time. If you cant riff this wont work.
A creator without a learners mindset. Great content here isnt just about production its about understanding the users journey what trips them up and how to actually make it click. If you love the camera but not the curriculum the work will feel hollow.
Required Experience:
IC
About Company
Implement your creative growth ideas to build pipeline for your sales team. First, maximize your data coverage with 75+ enrichment tools and our AI agent. Then, use AI to craft the perfect outreach.