Weber Innovation Center Social Media Specialist (28757) [Internal]

Title:Social Media Specialist

Calendar/Contract:182 Days 21additional days

Salary Schedule:Educator Salary Schedule(adjust by FTE; figures do not include pay for 21additional days)
Hours:4.0 hours/day 20.0 hours/week

Job Type: Part-time (0.50 FTE)

Benefits-Eligible: Yes as outlined in theBenefits Guide

Directly Reports To: Communications & Community Engagement Administrator

Location: Weber Innovation Center 1007 W 12th St Ogden UT 84404 (southern entrance)

**ONLY CURRENT EMPLOYEES OF WEBER SCHOOL DISTRICT NEED APPLY. ENSURE YOU ARE MARKED AS AN INTERNAL CANDIDATE TO HAVE ACCESS TO THE INTERNAL APPLICATION.CLICK HERE FOR A GUIDE(WSD SSO REQUIRED)**

Application Note:
This position will remain open until filled after a minimum offive (5) working days. Applications will be reviewed prior to scheduling interviews. All applicants shall applyat.

Job Overview

Weber School District is seeking a dynamic and creative Social MediaSpecialist to support the districts communications team in developing and implementing a comprehensive social media strategy. The ideal candidate will have a deep understanding of social media platforms excellent communication skills and a passion for engaging with teachers students parents and the community. This role is essential for enhancing the districts image reputation and public understanding through strategic digital storytelling.

Team Collaboration & Support

The Social MediaSpecialist is a key member of the Communications & Community Engagement Team working in close coordination with:

• Communications & Community Engagement Administrator: To align social media strategy with the districts overarching goals and annual communications calendar.
• Video & Media Specialist: To distribute high-quality video productions graphics and photography that highlight the unique aspects of the district.
• Digital Communications Senior Engineer: To manage and curate content across the district website and social platforms ensuring a consistent digital presence.

EssentialFunctions

1. Strategy and Content Creation

• Assist in developing and executing a social media strategy aligned with the districts overall marketing and branding goals.
• Write and create engaging high-quality content across various platforms including Instagram Facebook X LinkedIn and TikTok.
• Monitor district calendars and events to ensure timely coverage and promotion of district activities.
• Stay up-to-date with social media trends and best practices to keep district communications relevant.

1. Social Media Engagement and Monitoring

• Manage and grow the districts social media following and audience engagement.
• Monitor social media platforms for trends activity and stakeholder sentiment.
• Respond to comments and messages in a timely and professional manner to foster positive community relations.
• Track and analyze social media metrics to measure performance and identify areas for improvement.

1. School Branding

• Meet with school administrators to understand the history of the school and the logos mascots images and colors that are part of the schools identity.
• Work with a digital designer to create updated logos mascots and brand packages to be used on social media and across web platforms..
• Facilitate the sharing of these brand packages with stakeholders and the digital communications senior engineer.
• Assist in making these brand packages available through district resources such as Canva.

1. Training and School-Level Support

• Provide regular training and technical assistance to building administrators and designated Content Creators at individual school sites.
• Assist school-level staff in understanding district style guide requirements including the correct use of logos and colors.
• Support building-level administrators in identifying and sharing compelling stories of student and staff success.
• Track data regarding school-level posts and overall marketing.
• Facilitate effective communication between district administration and school sites to ensure unified messaging.

1. Attendance is an Essential Function of this Position

• Physical presence at the worksite is an essential function of this position. The role requires in-person collaboration direct interaction with team members other staff students and/or guardians and access to on-site equipment and resources.

Other Functions

• Assists other personnel as may be required for the purpose of supporting them in the completion of their work activities.

Qualifications

• Experience: Proven experience in social media management.
• Education Knowledge: Strong understanding of public education.
• Communication Skills: Excellent written and verbal communication skills.
• Technical Proficiency: Ability to create engaging and compelling content.
• Proficiency in using digital communication tools and social media analytics.
• Experience with Apptegy/Thrillshare is preferred.
• Experience with Canva and Adobe preferred.
• Ethics: Ability to maintain professional ethics and adherence to district policies.

Key Competencies

• Creativity and Innovation
• Strategic Thinking
• Interpersonal Skills
• Adaptability and Flexibility

WEBER SCHOOL DISTRICT IS AN EQUAL OPPORTUNITY (EEO) EMPLOYER

Required Experience:

IC