Senior Manager, Transformation

JOB TITLE: Senior Manager Transformation

Reports to: VP or Sr Director Transformation

Job Summary

The Senior Manager Transformation serves as a senior leader within the Transformation Management Office (TMO) driving the end-to-end transformation of critical business processes across VF Corporation globally. With responsibility spanning all regions (APAC EMEA and AMER) and across all brands (including emerging brands) this role requires a commercially-minded transformation leader capable of navigating the near term the primary focus of this role is to lead the transformation of VFs Go-to-Market (GTM) process: embedding standardized ways of working improving process efficiency and effectiveness streamlining the end-to-end GTM calendar and driving calendar compression starting with the top 3 brands. The scope of this role will continue to evolve in line with TMO priorities.

How You Will Make a Difference

GTM Process Transformation (Primary FY Priority)

GTM Process Embedding & Standardization

Lead the global embedding of the redesigned GTM process across all regions (APAC EMEA AMER) and all brands ensuring consistent adoption and ways of working

Lead the adaptation and global rollout of the GTM process specifically for emerging brands who have not yet been onboarded to the new process tailoring the approach to reflect each brands maturity scale and ways of working while maintaining alignment to the core VF GTM framework

Drive targeted GTM process rollout and capability building for commercial functions (e.g. Sales Wholesale DTC) and support functions (e.g. Finance Supply Chain Marketing Operations) that have had limited training to date ensuring these teams understand their role in the GTM process and are equipped to operate effectively within it

Partner with brand and regional GTM leads to champion standardized tools templates and processes (e.g. 5-Year Long Range Plan MFP Line Plan Template Integrated Global Brand Marketing Plan)

Drive cross-brand and cross-regional alignment on GTM governance decision rights and accountability frameworks

Gather and synthesize feedback from regional and brand teams to continuously iterate and improve GTM tools and processes

Efficiency Effectiveness & Process Streamlining

Identify and drive opportunities to streamline the GTM process removing duplication reducing lead times and improving decision quality at each stage

Map and analyze current-state processes across brands and regions to identify bottlenecks inefficiencies and improvement opportunities

Define and track KPIs to measure GTM process efficiency and effectiveness; report progress to senior leaders

Partner with cross-functional teams (Product Marketing Finance Digital Supply Chain) to ensure GTM process improvements are integrated end-to-end

GTM Calendar Compression

Lead the design and execution of GTM calendar compression for the top 3 brands reducing time-to-market while maintaining quality and commercial rigor

Build the business case and roadmap for calendar compression including leadership alignment risk assessment and phased implementation plans

Facilitate cross-functional workshops and working sessions to align brand regional and functional leaders on revised calendar milestones

Monitor and track calendar compression progress identifying risks and escalating where needed to ensure on-time delivery of milestones

Develop a scalable model for calendar compression to extend beyond the initial top 3 brands in future phases

Connecting GTM Process to Capability Builds & Investment Priorities

Serve as a strategic connector between the GTM process transformation and VFs key capability builds and investment priorities ensuring that process evolution is sequenced and integrated with the broader technology and capability roadmap

Maintain a clear line of sight between GTM process requirements and VFs product experience and data capability investments including the consolidation of PXM platforms into Flex and DASH ensuring process design anticipates and enables the technology transition

Partner with Planning and Finance teams to align GTM process milestones with new planning technology pilots and tests ensuring the GTM calendar and process are designed to accommodate and make use of emerging planning capabilities

Championing the integration of digital product creation advancements and AI-powered design tools into the GTM process identifying where these capabilities can accelerate speed-to-market reduce iteration cycles and unlock new ways of working across product and brand teams

Act as a thought partner to the VP/Sr Director Transformation and cross-functional technology and strategy leads to prioritize and sequence capability investments in a way that has the greatest impact on GTM transformation outcomes

Special Projects (capacity dependent)

Business Analytics Enablement

Support brands and business teams in effectively leveraging data products developed by the Digital Technology (DT) organization driving adoption and building capability to extract commercial value from available data assets (e.g. Sell-Out Dashboards reporting and analytics tools)

Act as a bridge between commercial and brand teams and the DT organization translating business needs pain points and use cases into clear data product requirements ensuring that what is built reflects genuine commercial priorities and is positioned for strong end-user adoption

Coordinate with cross-functional teams (DT Finance Marketing Commercial) to ensure data products are fit-for-purpose widely understood and continuously improved based on user feedback

AI Usage Acceleration

Lead the identification and integration of AI tools and capabilities that improve the effectiveness and efficiency of the GTM process working across brand product and commercial teams to pilot scale and embed new ways of working

Drive adoption of AI-powered digital product creation capabilities such as CAD-to-Render technology to develop head-to-toe looks accelerating the decision-making process on key looks reducing physical sample dependency and compressing creative review cycles within the GTM calendar

Build a pipeline of AI use cases relevant to GTM from product design and range building through to sell-in and commercial planning working with DT brand and commercial teams to prioritize test and scale the highest-impact opportunities

Track and communicate the commercial impact of AI adoption within the GTM process building the evidence base to drive broader investment and scale across brands and regions

Skills for Success

Strategic and innovative thinker with the ability to see the big picture and lead transformation initiatives effectively across a complex global organization

Proven ability to influence and build alignment with senior leaders across diverse geographies and brand cultures without relying on formal authority

Exceptional program management capability able to manage multiple simultaneous and interdependent workstreams at scale

Strong commercial acumen and ability to connect process transformation to business outcomes including revenue impact margin and speed-to-market

Ability to integrate and analyze data from internal and external sources to inform decisions and build a compelling case for change

Executive presence with excellent verbal and written communication skills; comfortable presenting to and influencing C-suite and VP-level leaders

High degree of resilience and adaptability; thrives in ambiguous fast-changing environments

Qualifications & Experience

Degree in a related field required; Masters degree (MBA or equivalent) preferred

Minimum of 57 years of related experience within consumer-centric fast-moving companies with at least 3 years in a GTM transformation strategy or PMO leadership role

Proven experience leading GTM or commercial transformation programs within a global organization

Deep understanding of Go-to-Market processes in the apparel footwear or fashion industry strongly preferred

Track record of driving change within an organization

Experience working across APAC EMEA and AMER regions with strong cross-cultural collaboration skills

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Hiring Range:

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan sales incentive orcommissionpotential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered including this years medical plan rates on and by clicking Looking to Join VF Detailed information on your benefits will be provided during the hiring process.

Please note our hiring ranges are determined and built from market pay determining the specific compensation for this position we comply with all local state and federal laws.

At VF we value a diverse inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status domestic partner status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws. If you require accommodations during the application process please contact us at . VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements including but not limited to the San Francisco Fair Chance Ordinance VF will consider for employment qualified applicants with arrest and conviction records.