At Gilead were creating a healthier world for all people. For more than 35 years weve tackled diseases such as HIV viral hepatitis COVID-19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the worlds biggest health challenges and our mission requires collaboration determination and a relentless drive to make a difference.

Every member of Gileads team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions and were looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future you are the key driver in evolving our culture and creating an environment where every employee feels included developed and empowered to fulfil their aspirations. Join Gilead and help create possible together.

Job Description

Director Programmatic Media Strategy

Location: U.S.

Reports to: Head of Media Excellence / Digital Media Strategy

About the Role

At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers.

We set and achieve bold ambitions in our fight against the worlds most devastating diseases united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come. As a Director Programmatic Media Strategy at Gilead you will be the the enterprise owner of programmatic media strategy data enablement and performance accountability across Gileads U.S. Commercial organization. This role sets the direction for how programmatic media is activated optimized measured and evolveddriving disciplined execution today while transforming capabilities for an AIenabled future.

This leader operates as astrategic force multiplieracross Brands Media Agencies Data Analytics Privacy Legal and Procurementchallenging partners elevating standards and ensuring Gilead fully leverages firstparty data addressability and automation to deliver measurable patient and business impact.

Key Responsibilities

Enterprise Programmatic Strategy & Governance

• Own enterprise-wide programmatic media strategy across HCP and DTC ensuring alignment with brand objectives NBE/NBA priorities and enterprise governance standards.
• Define and enforceclear performance data quality transparency and optimization expectationswith media agencies holding partners accountable for delivery and outcomes.
• Establish and govern enterprise programmatic operating rhythms including QBRs deepdive performance reviews joint business plans innovation roadmaps and executive readouts.

FirstParty Data Identity & Activation

• Serve as enterprise lead for theactivation of consented firstparty data(CRM web engagement signals) within programmatic media ensuring compliant use for targeting optimization and measurement.
• Act as primary liaison forLiveRamp advising on identity resolution strategy match rates data connectivity and crossbrand scalability.
• Partner with Data Analytics and Platform teams to connect programmatic activation with Salesforce Data Cloud NBE orchestration and outcome measurement.
• Guide use of audience signals for PLD reporting NBA optimization incrementality testing and ROI validation.

Performance Optimization & AI Transformation

• Define success metrics KPIs and benchmarks acrossreach quality attention data fidelity efficiency and business outcomesensuring consistency across brands and partners.
• Lead programmatic testing and optimization strategy including:
• Audience and data signal experimentation
• Supply path optimization (SPO)
• Outcomebased buying and bidding strategies
• AIenabled optimization automation and emerging buying models
• Evaluate how advances in AI algorithmic decisioning and predictive analytics should reshape Gileads programmatic operating model.

Media Quality Fraud & Transparency

• Own enterprise brand safety and media quality frameworks including:
• MFA mitigation and supply quality standards
• Fraud detection and invalid traffic management
• Verification and measurement partner governance
• Drivetransparent reporting and diagnostic clarityso brands and leaders understand not just performance butwhyit is performing.

Vendor Agency & Financial Stewardship

• Serve as the primary enterprise pointofcontact for DSPs data providers identity partners verification vendors and media agencies.
• Lead stewardship of core programmatic partners (e.g. The Trade Desk Amazon DSP DeepIntent LiveRamp) including roadmap alignment escalation management and innovation planning.
• Partner with Procurement and Finance on contracts commercial models transparency initiatives and enterprise investment oversight.

Enterprise Leadership & Enablement

• Serve as programmatic strategy lead within Next Best Engagement (NBE) advising on audience strategy sequencing measurement and scalability.
• Translate complex performance data and technical concepts into clear executiveready recommendations.
• Provide leadership updates decision frameworks and POVs on programmatic performance risk and opportunity.

Leadership Expectations

• This role is anenterprise strategist and change agent not a channel operator.
• Sets the strategic bar and raises standardspushing agencies and partners beyond status quo delivery.
• Brings deep subjectmatter expertise that earns credibility with senior leaders and technical teams alike.
• Influences without authority; leads through clarity conviction and databacked recommendations.
• Champions innovation automation and continuous improvement as programmatic and AI rapidly evolve.

Qualifications

• 10 years of progressive experience in programmatic media digital media strategy or media operations.
• Deep hands-on expertise with enterprise DSPs programmatic measurement identity solutions and data onboarding and optimization.
• Strong command of firstparty data activation including consented data use clean rooms identity resolution and interoperability with platforms like LiveRamp.
• Working knowledge ofmedia fraud MFA landscapes supply quality controls and verification methodologies.
• Demonstrated experience adapting media strategies toautomation AIdriven optimization and emerging buying models.
• Experience owning vendor relationships QBRs contracts and commercial governance.
• Strong understanding of privacy compliance and regulated marketing environments (pharma experience strongly preferred).
• Executiveready communicator with a track record of influencing senior stakeholders.

What Success Looks Like

• Success in this role is defined by a scalable high-quality and outcome-driven programmatic ecosystem that delivers measurable impact for brands and elevates Gileads enterprise media maturity.
• Programmatic media consistently delivershighquality efficient and measurable outcomesacross brands.
• Media agencies operate with elevated standards for data quality optimization rigor and transparency.
• Firstparty data and identity are fully embedded into programmatic activation and measurement.
• Programmatic is a core scalable pillar of NBE and future engagement models.
• Leadership has strong confidence in programmatic recommendations governance and longterm roadmap.

People Leader Accountabilities:

• Create Inclusion - knowing the business value of diverse teams modeling inclusion and embedding the value of diversity in the way they manage their teams.
• Develop Talent - understand the skills experience aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow develop and realize their purpose.
• Empower Teams - connect the team to the organization by aligning goals purpose and organizational objectives and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.

For additional benefits information visit:

Eligible employees may participate in benefit plans subject to the terms and conditions of the applicable plans.

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