Demand Generation & Events Specialist ( Europe ) | IFS Copperleaf

IFS Copperleaf is seeking a Demand Generation & Events Specialist to join our lean high-impact European marketing team. This role is key to driving awareness engagement and demand generation across the European market working closely with regional sales teams business development and global marketing to accelerate growth. You will be the person responsible for running our events across Europe while also executing demand generation campaigns that drive pipeline.

Events are the primary focus of this role but the balance between events and demand generation activity will flex with business needs throughout the year. Youll join a lean European marketing team where ownership and visibility are real from day one

Key Responsibilities

Events

• Own end-to-end execution of our European events programme trade shows field events webinars and partner events
• Own event budgets vendor relationships and contract negotiation
• Drive pre-event campaigning and coordinate post-event lead follow-up with sales tracking conversion through to pipeline
• Accountable for the European events strategy aligning activities with regional marketing and pipeline goals
• Report on event ROI and continuously refine our approach based on performance data

Demand Generation

• Execute multi-channel demand generation campaigns primarily tied to events and also supporting broader pipeline campaigns across email webinars content syndication paid social and display.
• Build and manage campaigns in HubSpot and coordinate lead flows into Salesforce
• Create and update landing pages and online content supporting end-to-end campaigns
• Produce campaign reporting marketing presentations and sales enablement materials for the sales team

Qualifications :

• 5 years of experience in B2B marketing with demonstrable ownership of events and experience working with enterprise sales ABM or large customer teams in a SaaS or tech environment
• Hands-on experience using AI tools in marketing workflows and genuine enthusiasm for adopting new ones
• Proven track record running events end-to-end including budget ownership and vendor management
• Hands-on experience with HubSpot and Salesforce (or equivalent marketing automation and CRM platforms)
• Confident collaborating with sales in demand generation planning and execution
• Excellent organisational skills with a track record of managing multiple projects in a fast-paced environment and the flexibility to adapt as priorities shift
• Fluent English both written and verbal

Nice-to-have

• Another European language (ideally French Italian or German)
• Familiarity with marketing platforms such as WordPress Cvent Zoom Webinars Demandbase LinkedIn Campaign Manager.
• Experience in a lean regional marketing team covering multiple markets
• Understanding of asset-intensive industries such as Utilities Transportation or Oil & Gas

Additional Information :

We believe that coming together as a community in person is important for innovation connection and fostering a sense of belonging. Our roles have the right balance of remote and in-office working to enable flexibility for managing your life along with ensuring a real connection with your colleagues and the broader IFS community.

Remote Work :

No

Employment Type :

Full-time