Assistant Product Marketing Manager

Job Description

Work Location

This role is categorized as Hybrid. The successful candidate is expected to report to the GM Global Technical Center (Warren MI) three times per week at a minimum.

About Product Marketing for OnStar Services

OnStar has been a trusted leader in safety and security services for decades helping customers in critical moments of need with automatic crash response emergency services and stolen vehicle assistance. Today we are expanding into software-enabled experiences that deliver connectivity safety security and peace of mind throughout vehicle ownership. The Product Marketing team for OnStar Services sits at the intersection of product brand and customer using connectivity and software-defined vehicle capabilities to grow a modern subscription business across Protect Connect and advanced driving assistance services in close partnership with our vehicle brands and cross-functional teams.

The Role

We are seeking an Assistant Product Marketing Manager OnStar Services to support the business and growth of our OnStar portfolio. This role will support business strategy go-to-market and performance management for core and emerging OnStar offerings with a focus on:

• Growing a subscription revenue business
• Using AI and advanced analytics to inform targeting personalization and experimentation
• Partnering with Product Management in the earliest phases of new product creation to shape requirements positioning pricing and launch strategy

You will operate as support for the set of OnStar service experiences responsible for understanding the customer defining value propositions building business cases and ensuring that new products and features are launched measured and improved over time.

This is a highly cross-functional visible role that requires strong judgment comfort with ambiguity and the ability to translate data signals and platform capabilities into clear growth strategies.

What Youll Do

Shape new product opportunities by defining target customers their needs and creating clear value propositions for new and existing OnStar features.

• Assess how new products and features drive revenue growth profitability and long-term business impact though market sizing strategic business evaluation and analytical thinking.
• Build business cases and subscription models (e.g. trial design attach average subscriber revenue churn customer lifetime value) to determine whether we should invest and how we grow over time.
• Transform feature sets into compelling offers and packages including tiers add-ons bundles and promotions that make sense to customers and support GMs goals.
• Lead go-to-market planning and launch for your products including pricing and packaging recommendations positioning and messaging and channel plans across mobile in-vehicle advisor web and dealer touchpoints.
• Monitor performance and demand after launch (subscribers revenue conversion retention NPS/CSAT) and recommend clear actions to improve product-market fit and go-to-market tactics.
• Lead cross-functional workstreams with minimal guidance and coach or mentor more junior team members where appropriate.
• Coordinate with regional and global partners to understand local needs and make sure offers and go-to-market plans work across markets.
• Act as the primary business owner for your products aligning Product Management Brand CX Sales and channels around simple plans clear priorities and measurable outcomes.
• Use a 4P mindset (product price place promotion) to ensure offers pricing channels and communications stay aligned across customer touchpoints.

Your Skills & Abilities(Required Qualifications)

• Bachelors degree in Business Consulting Marketing Analytics or related field.
• 5 years in relevant area or subscription business management experience.
• Proven experience managing or growing a subscription business with familiarity in metrics such as trial conversion churn/retention average subscriber revenue and customer lifetime value.
• Experience designing and optimizing subscription models and turning features into clear customer-facing packages.
• Demonstrated experience partnering with Product Management early in the product lifecycle to shape requirements business cases and go-to-market plans.
• Hands-on experience using AI or advanced analytics beyond content generation.
• Strong analytical and communication skills with the ability to turn data and complex topics into simple practical recommendations for a wide range of stakeholders.
• Demonstrated ability to work independently in ambiguous environments manage multiple priorities and influence cross-functional teams.

What Can Give You a Competitive Advantage(Preferred Qualifications)

• Experience in safety security mobility or subscription-based digital services (e.g. telecommunications SaaS streaming connected devices).
• Experience working with AI/ML data science or CRM/decisioning platforms (e.g. predictive modeling platforms journey orchestration).
• Experience working with vehicle brands automotive or connected services.
• MBA or advanced degree in a relevant field.

If you are passionate about building meaningful customer experiences that customers trust with their most important moments and you thrive at the intersection of product data and go-to-market wed love to hear from you.

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