Digital Marketing Manager, Mattel Digital Studio

The Opportunity: 

Mattels Digital Studio is seeking a Digital Marketing Manager to lead digital marketing for the Hot Wheels Showcase App. This role will be responsible for driving app growth engagement subscription conversion and retention by developing and executing integrated marketing strategies across in-app content CRM performance marketing brand campaigns social influencers and live event integrations. 

This is a highly cross-functional role without direct reports requiring strong ownership strategic marketing acumen and the ability to rally teams around measurable business outcomes. The ideal candidate is not only a strong strategist but also a hands-on operator who is willing to roll up their sleeves drive execution solve problems and ensure marketing initiatives are delivered effectively from strategy through implementation. 

The Digital Marketing Manager will serve as the central marketing hub for the Hot Wheels Showcase App translating business goals into clear KPIs actionable plans and cross-functional execution across internal partners including the growth marketing team brand team CRM team design team product team and external partners where applicable. 

What Your Impact Will Be: 

• Serve as the marketing owner for the Hot Wheels Showcase App driving alignment across product growth marketing CRM brand creative and analytics teams to achieve business objectives. 

• Establish marketing goals and success metrics regularly evaluating performance and identifying opportunities to improve acquisition engagement conversion and retention. 

• Develop and execute integrated marketing campaigns that support key app initiatives feature launches content moments and subscription growth opportunities. 

• Coordinate cross-functional teams to ensure marketing plans are delivered effectively on time and with clear accountability. 

• Own the app marketing calendar ensuring a consistent cadence of content campaigns and engagement opportunities for fans and collectors. 

• Partner with CRM teams to optimize lifecycle marketing programs across email and push notifications. 

• Collaborate with growth marketing teams to support paid acquisition retargeting and conversion-driving initiatives. 

• Work closely with the Hot Wheels brand team to extend app visibility through social influencer community and live event activations. 

• Analyze campaign and app performance data translating insights into actionable recommendations and optimization plans. 

• Prepare and present performance updates key learnings and strategic recommendations to stakeholders. 

• Act as a hands-on contributor when needed creating campaign assets writing copy managing tracking links and QR codes coordinating execution details and solving operational challenges. 

• Champion a test-and-learn culture continuously identifying new opportunities to improve marketing effectiveness and business results. 

• Ensure all marketing activities deliver a high-quality fan experience and remain aligned with the Hot Wheels brand. 

Qualifications :

What Were Looking For:

• Bachelors degree in Marketing Business Administration Communications Digital Media or a related field or equivalent experience. 

• 7 years of experience in digital marketing growth marketing lifecycle marketing app marketing brand marketing or related roles; 5 years of relevant experience with an MBA. 

• Demonstrated experience driving growth engagement conversion and retention for a mobile app digital platform subscription product membership program gaming experience content platform or consumer digital product. 

• Strong understanding of full-funnel digital marketing including acquisition activation CRM performance marketing organic growth conversion optimization and retention. 

• Experience developing KPI frameworks analyzing performance data identifying insights and translating findings into strategic and tactical marketing plans. 

• Experience working cross-functionally with product brand creative design CRM growth marketing analytics and external partners. 

• Strong CRM experience including email push notifications lifecycle journeys segmentation messaging strategy testing and performance analysis. 

• Familiarity with performance marketing paid media campaign planning audience targeting creative testing attribution and optimization. 

• Experience with in-app content strategy content calendars merchandising campaign planning or digital engagement programming. 

• Ability to develop strong creative briefs marketing copy messaging frameworks presentations campaign recaps and stakeholder communications. 

• Comfort working with marketing tools and analytics platforms. Experience with tools such as Singular Google Analytics Firebase CRM platforms mobile measurement partners or similar systems is a plus. 

• Advanced proficiency in PowerPoint Excel and other core business tools. 

Personal Attributes Required

• Highly driven self-starting and comfortable taking ownership without needing step-by-step direction. 

• Entrepreneurial and resourceful with the ability to operate strategically while also getting hands-on with execution. 

• Strong marketing judgment and commercial acumen with the ability to connect brand moments product experiences audience behavior and business outcomes. 

• Excellent cross-functional leadership skills with the ability to influence teams align stakeholders and drive execution without direct authority. 

• Strong written and verbal communication skills with the ability to present clearly to senior stakeholders and cross-functional partners. 

• Highly organized and detail-oriented with the ability to manage multiple fast-moving initiatives timelines dependencies and deliverables. 

• Comfortable operating in ambiguity creating structure and turning broad objectives into actionable plans. 

• Analytical and performance-oriented with a test-and-learn mindset and a focus on measurable results. 

• Creative curious and willing to experiment with new ideas to engage fans and drive app growth. 

• Genuine enthusiasm for Hot Wheels collector communities automotive culture digital experiences and fan-first marketing. 

*The pay range is indicative of projected hiring range however base pay will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential. 

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

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Remote Work :

No

Employment Type :

Full-time