Sr. Digital Designer, Carters

Serving the needs of all families with young childrenCarters Inc. is the largest North American apparel retailer exclusively for babies and young children encompassing Carters OshKosh Bgosh Skip*Hop and Little Planet brands. Meaningful work constant learning genuine people and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carters.

HOW YOULL MAKE AN IMPACT:

This role reports to the Carters Brand Art Director and is based in our Buckhead office on site 4 days/week.
In close partnership with the Art Director this role drives the design and execution of digital creative for Carters highest priority brand and product stories. You will translate these into compelling cohesive and dynamic digital experiences across all consumer touchpoints.

80%: Digital brand storytelling and campaign leadership

• Lead concept and design for major brand marketing stories across site email app push SMS paid media and emerging digital channels
• Translate campaign direction into cohesive high-impact digital experiences that balance brand expression with performance goals
• Design and produce motion-driven content including animated and video assets across digital channels
• Support the end-to-end design processfrom concept through productionensuring assets are accurate scalable and optimized for all formats
• Collaborate with cross-functional partners (marketing channel teams UX etc.) to ensure work is customer-centered intuitive and aligned to strategy
• Ensure consistency and excellence across all digital touchpoints maintaining and evolving Carters digital visual standards
• Contribute to and evolve digital design systems templates and guidelines to support scalable storytelling
• Partner with Brand Art Director on photography and video capture to support digital-first content needs
• Stay current on design trends motion techniques tools and emerging technologies to continuously elevate creative output

20%: Paid Media creative concepting and development

• Develop concepts and design into paid media assets for seasonal campaigns and brand-led initiatives with a focus on video and motion.
• Work closely with marketing and paid media partners to align on KPIs and stay up-to-date with platform-specific design guidelines and trends to adapt designs and maximize campaign performance.
• Develop and execute creative A/B tests to continually optimize design performance.
• Edit seasonal videos to develop innovative creative unique to social platforms.

WED LOVE TO HEAR FROM YOU IF:
Must have:

• Strong digital design portfolio demonstrating brand storytelling across multiple channels including motion/video work.
• Organized self-motivated and detail-oriented with the ability to independently manage projects from concept through production.
• Demonstrated technical fluency in digital designcomfortable working within design systems preparing files for development and understanding platform constraints and capabilities.
• Proven ability to manage multiple priorities work within constraints meet deadlines and continuously improve process and output quality.
• Clear communicator with strong presentation skills and the ability to take and apply creative direction effectively.
• Collaborative hands-on and solution-oriented approach to problem solving.
• Proficiency in motion design and video editing tools (e.g. After Effects Premiere Figma motion or similar).
• Advanced proficiency in Figma and the Adobe Creative Suite (Photoshop Illustrator InDesign).

Preferred skills and experience:

• 4-year bachelor degree in Graphic Design preferred
• 5 years experience in Graphic Design
• Experience designing for eCommerce and performance marketing channels
• Familiarity with prototyping tools basic interaction design or front-end considerations (HTML/CSS) a plus

MAKE A CAREER AT CARTERS:
Career Development: Success starts from within and we have several paths from which you can choose to enhance your career evolution. From Carters University to Toastmasters to mentorship programs and more we encourage you to utilize these tools to elevate your professional prowess.
NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management and the employee may be required to perform duties that are not listed in the job description.

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity sexual orientation national origin genetics disability age veteran status or any other status protected by federal state or local law.