CRM Specialist
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Job Location:
Monthly Salary:
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
Hypebeast is a leading global platform for contemporary culture and lifestyle and a premier destination for editorially-driven news and commerce. Founded in 2005 it became a publicly listed company in 2016 and today boasts a global readership across North America Asia Pacific Europe and more. The Group has expanded its publishing brands to a wider scope encompassing Hypebeast and its multiple content distribution platforms creative agency Hypemaker and e-commerce and retail platform HBX.
Were building a unified customer identity that connects purchase behaviour on HBX with content engagement on Hypebeast. Were hiring a CRM Specialist to join our CRM team executing a cross-platform CRM roadmap that directly impacts sign-ups conversion rates and revenue.
Youll work alongside the CRM Lead and collaborate across Engineering Data Product Marketing Editorial and Merchandising. This is a hands-on execution role youll build email flows set up tracking pull data create reports and hold teams accountable to measurement standards.
Responsibilities:
- Own and enforce UTM naming conventions and the Tracking Launch Checklist across all channels and platforms.
- Monitor cross-platform and cross-domain tracking (GA4) across Hypebeast HBX Hypebeans and the HYPE App; audit event tracking accuracy monthly.
- Build and manage lifecycle email and push notification automations: abandoned cart sequences welcome series win-back flows post-purchase cross-sell and birthday triggers.
- Manage newsletter and CRM communications across platforms including audience segmentation A/B testing deliverability and performance reporting.
- Support A/B testing of sign-up incentives and work with Product/Engineering to reduce friction in account creation and cross-platform sign-in.
- Track and report on user acquisition and conversion rates by platform and market; own referral programme operations.
- Prepare the monthly CRM data review: pull data build the deck run the meeting.
- Build cohort retention dashboards and RFM scoring; feed segments into email push and ad targeting.
- Support rollout of the VIP/loyalty programme across markets including tier logic rewards fulfilment and KPI tracking.
- Act as the CRM teams liaison across departments; ensure tracking standards are followed for all launches online and offline.
Requirements:
- 2-4 years of experience in CRM lifecycle marketing email marketing or marketing operations at an e-commerce or digital driven company.
- Degree holders in Marketing Business Communications or related disciplines are preferred. Other related professional training is a plus.
- Hands-on experience with email/CRM platforms (e.g. Braze Klaviyo Salesforce Marketing Cloud Iterable).
- Strong working knowledge of UTM tracking Google Analytics (GA4) and event-based analytics.
- Strong written and verbal English communication. Proficiency in Cantonese and/or Mandarin is a plus.
- Comfortable pulling data from dashboards or SQL/BI tools; able to build a report without relying on someone else to query the data.
- Organised detail-oriented and process-driven with a result oriented approach.
- Experience in fashion streetwear or culture-driven e-commerce is a plus.
- Familiarity with loyalty/rewards platforms (e.g. Yotpo LoyaltyLion ) is a plus.
- Working knowledge of HTML/CSS for email templates A/B testing frameworks or basic SQL is a plus.
Required Experience:
IC
About Company
HYPEBEAST was launched in January 2005 as a one-stop news source for internet-savvy fashion enthusiasts. Frustrated with having to browse multiple sites to keep up with the latest information, the creation of HYPEBEAST allowed for the latest news to be broadcasted through one specific ... View more
