About the team

As the Director Guest Marketing in Canada you will lead the execution of marketing initiatives to drive brand awareness customer acquisition and growth in the Canadian market. This role is responsible for translating global marketing strategy into effective local programs while ensuring alignment with the unique dynamics of the Canadian market.

You will partner cross-functionally with product legal government relations operations and global marketing teams to support Turos growth and strengthen its position as Canadians favorite way to rent a car.

What youll do

• Develop and implement marketing strategies to increase brand visibility engagement and acquisition in Canada.

• Align local marketing with global goals while ensuring brand consistency across all channels.

• Drive brand marketing PR and content strategies to strengthen market presence.

• Lead initiatives for customer growth optimize acquisition channels and reduce churn.

• Execute seasonal marketing campaigns including email and CRM strategies to drive retention and lifetime value.

• Monitor campaign performance set KPIs and optimize tactics based on data-driven insights.

• Build and lead a high-performing marketing team fostering innovation and managing external agencies for execution.

Your profile

• 10 years of marketing leadership experience ideally in tech travel or marketplaces.

• Proven track record of scaling brands and understanding the Canadian market.

• Strong strategic marketing skills paired with hands-on campaign execution experience.

• Experience operating within a global organization and adapting strategy to local markets

• Data-driven decision-maker with experience using analytics tools and marketing automation software.

• Innovative and creative mindset to address market challenges and seize opportunities.

• Excellent communication skills with experience in media relations and public communications.

• Leadership experience in building managing and developing high-performing marketing teams and experience managing agencies and external partners

For this role the target base salary range in Toronto is $152000 - $190000 annually. This role is also eligible for bonus equity and general our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range individual pay is determined by objective factors assessed during the application and interview process such as job-related skills experience and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.

Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule Turists will be expected to work in the office 3 days per week on Mondays Wednesdays and Thursdays. Your recruiter can share more information about the various in-office perks Turo offers.

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Turo Recruiting Scam Alert:

Weve learned that there are scammers targeting job candidates by impersonating Turo and its employees. We ask candidates to be careful of fraudulent job postings or suspicious recruiting activity during their job search especially if theyre contacted through unofficial channels (such as Instagram Telegram MS Teams etc.). In general Turo interacts with candidates through our Careers page and via email addresses and we dont ask candidates for sensitive financial or personal info or request money as part of the hiring process (so an application fee or equipment costs). If candidates are not sure whether theyre dealing with an impersonator they can contact Turos Recruiting Team at . Candidates can also report suspicious activity to the FTC or other appropriate authorities.

Turo AI Policy:

Turo may use AI-enabled tools to support our recruiting operations including gathering information from candidates drafting communications helping with interview note-taking and assessment and so on. These tools only supplement our team; all decisions to advance or hire candidates are made by Turo employees. While we welcome candidates to use AI-enabled tools to help prepare for their interviews the use of such tools including any AI chatbots or note-takers is not permitted during live interviews or technical assessments. We want to see how you consider and solve problems in real-time so interviews and assessments are all you (unless we indicate otherwise and ask you specifically to use an AI-enabled tool to answer a question). If during the application process you require the use of an AI-enabled tool as a reasonable accommodation for a disability please let us know at .

Benefits

• Competitive salary equity benefits and perks for all full-time employees

• Employer-paid medical dental and vision insurance (Country specific)

• Retirement employer match

• Learning & Development stipend to invest in your professional development

• Turo host matching program

• Turo travel credit

• Cell phone and internet stipend

• Paid time off to relax and recharge

• Paid holidays volunteer time off and parental leave

• For those who are in the office full-time or hybrid we have in-office lunch office snacks and fun activities

We are committed to building a diverse team. If you are from a background thats underrepresented in tech wed love to meet you.

Aside from an award winning work environment and the opportunity to be part of the worlds largest car sharing marketplace we are also growing the team quickly - join us! Even if you dont meet every qualification we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.

About Turo

Turo is the worlds largest car sharing marketplace where you can book the perfect car for wherever youre going from a vibrant community of trusted hosts across the US UK Canada Australia and France. Whether youre flying in from afar or looking for a car down the street searching for a rugged truck or something smooth and swanky Turo puts you in the drivers seat of an extraordinary selection of cars shared by local hosts.

Discover Turo at the App Store and Google Play and check out our blog Field Notes.

Read more about the Turo culture according to Turo CEO Andre Haddad.

Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women minorities individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds experiences abilities and perspectives.

Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance as applicable.

We welcome candidates with physical mental and/or neurological disabilities. If you require assistance applying for an open position or need accommodation during the recruiting process due to a disability please submit a request to People Operations by emailing