Senior Director, Paid Social & Paid Search

Who We Are

StrawberryFrog is the legendary strategic and creative advertising agency built to help ambitious brands OutLeap the competition. We do what big clients need and want but we do it smarter faster and more innovative than the establishment agencies weighed down by bureaucracy.

We are disruptors by design. Always ahead of the curve in creativity advertising branded entertainment AI media and product innovation. Nimble agile and focused on impact.

Our ambition is clear: to be the Biggest Small Agency in the World. Biggest in creativity and results. Small in structure so we move quickly adapt instantly and give clients the sharpest edge.

Our people and our work speak volumes proving that when brands partner with StrawberryFrog they leap ahead of the pack.

Who You Are

A senior paid media leader who knows the platforms cold and uses AI to push them further.

You think in systems and you still get your hands dirty. Hands on keyboard when the work calls for the the bid the build. You lead by doing not just directing.

Youve moved past pure execution into orchestration. AI agents. Automation. ML bidding. Hours of output where teams used to spend weeks. But you never lost the craft and you never will.

Youre a strategist an operator and a builder. Paid media is a creative discipline to you. Data audience and message converging. You work hand-in-hand with creative strategy and analytics to push performance and originality at the same time.

You lead with clarity. You mentor with generosity. You hold the bar high. For the work and for the people making it.

Responsibilities

• Drive the work. Own paid social and paid search across your accounts. Set the standard. Lead senior client relationships. Mentor junior team members. Partner with the Head of Media on attribution measurement and reporting.
• Stay in the work. Get in the platforms when it matters. Build QA optimize troubleshoot. Set the standard by example. No task too small when the work demands it.
• Build with AI. Architect AI-driven workflows across planning build optimization and reporting. Identify and deploy the tools that matter. Smartly. Pencil. Mutiny. Custom GPTs. Claude-powered automations. Build prompt libraries automation playbooks and SOPs that scale. Bring a strong POV on AI in paid media. What to adopt. What to skip. Where the edge is.
• Run the campaigns. Full-funnel full-platform. Meta. Google. TikTok. LinkedIn. Reddit. X. Amazon. Emerging channels. B2C and B2B. Retail banking healthcare. App download performance brand. CPI LTV ROAS and every downstream KPI that matters. Tracking tagging pixels SDKs attribution. Airtight. Every time.

Qualifications

• 10 years leading paid social and paid search across Meta Google TikTok LinkedIn Reddit X and emerging platforms.
• Hands-on platform fluency. You can build optimize and troubleshoot a campaign yourself.
• A real track record using AI to optimize buying automate workflows and scale performance.
• Deep command of campaign architecture audience strategy bidding creative testing and measurement.
• Proven success on B2C and B2B accounts. Retail banking healthcare strongly preferred.
• Mastery of attribution MMM incrementality tagging pixels and conversion tracking.
• Comfortable as a senior client-facing voice on media.
• Fluency with platform APIs dashboards and modern measurement stacks. GA4 in particular.
• Agency experience required.

Perks

• Medical Dental Vision & Disability Insurance
  
• 100% Remote
  
• Wellness Reimbursement Program
  
• Working from Home Allowance
  
• Employee Assistance Program
  
• Fun Company Outings and Events
  
  

StrawberryFrog is not your typical marketing company. We are a pond of revolutionary thinkers creative dynamos and unorthodox problem solvers. We lead the charge for cultural ideas that make brands matter both inside and outside in a fast-paced interconnected world. Our DNA is infused with innovation curiosity and an unwavering commitment to creating groundbreaking work.

THIS IS YOUR MOVEMENT APPLY NOW!

The annual salary range for this position is $150000-$170000 as of the date of this job posting in accordance with the Pay Transparency Act in New York. The final salary will be determined based on a variety of factors including but not limited to the applicants skills qualifications and experience as well as the specific responsibilities associated with the position. StrawberryFrog reserves the right to modify this salary range at any time in compliance with applicable laws and market conditions.

In addition to the salary the compensation package for this role includes medical dental and vision insurance disability coverage a 401(k) retirement plan and paid time off all subject to the terms and conditions of the companys benefit plans.

StrawberryFrog is an equal opportunity employer. All qualified applicants will receive consideration without regard to race color religion or creed alienage or citizenship status political affiliation marital or partnership status age national origin ancestry physical or mental disability medical condition veteran status gender gender identity pregnancy childbirth (or related medical conditions) sex sexual orientation sexual and other reproductive health decisions genetic disorder genetic predisposition carrier status military status familial status or domestic violence victim status and any other basis protected under federal state or local laws.