ABOUT THE ROLE:

Hinge Health is looking for a Growth Marketing Manager who will lead initiatives that drive member engagement through lifecycle marketing campaigns and serve as a consumer product marketer for new programs and products. This is a hybrid role where youll spend your time designing and running multi-channel campaigns (email SMS push direct mail) that keep members active and engaged while also partnering with product teams to bring new offerings to market with compelling messaging and go-to-market strategies.

Youll work closely with our clinical team (the physical therapists coaches and care managers who work directly with members) to ensure marketing and clinical touchpoints work together to drive better member outcomes. Youll also partner with data science creative and product teams to design experiments build personalized experiences and measure whats working.

At Hinge Health were building AI into everything we this role youll be on the forefront of AI in marketing using AI tools to accelerate your work and partnering with our AI and product teams to develop smarter more personalized member communications. Were looking for someone who is already using AI in their day-to-day and is excited to push it further.

WHAT YOULL ACCOMPLISH:

• Drive member engagement through lifecycle campaigns. Own strategy and experimentation to move key engagement metrics by designing multi-channel campaigns (email SMS push direct mail) that get members to start their program stay active and come back when they disengage.

• Run a rigorous experimentation program. Develop hypotheses rooted in data and member insights design and execute experiments analyze results and turn learnings into action. Youll always have experiments in flight and a roadmap of whats next.

• Lead new program and feature launches. Partner with product teams to bring new programs and features to members. That means surfacing consumer insights to shape the roadmap developing messaging and value propositions and owning go-to-market strategy and execution.

• Work hand-in-hand with our clinical team. Collaborate with the physical therapists coaches and care managers who work directly with members to ensure marketing and clinical communications reinforce each other and drive better member outcomes.

• Push the boundaries of AI in marketing. Partner with our AI and engineering teams to develop smarter more personalized member communications. Use AI tools in your own work to move faster and think bigger.

• Analyze and optimize relentlessly. Dig into campaign performance data to find whats working and whats not. Present clear data-driven recommendations to leadership and cross-functional partners.

• Collaborate across the company. Work with data science creative engineering product and operations teams to get things done. Youll need to influence without authority and build strong partnerships to deliver on complex initiatives.

REQUIRED QUALIFICATIONS

• Minimum 8 years of relevant work experience in consumer growth marketing lifecycle marketing consumer product marketing with demonstrated progression in scope and impact. B2C experience required ideally in digital health healthcare wellness or consumer technology.

• Lifecycle marketing and experimentation: proven track record of building and executing lifecycle campaigns across channels (email SMS push direct mail) including designing rigorous experiments analyzing results and using data to drive ongoing optimization. Comfortable working with analytics tools and partnering with data science teams on segmentation targeting and measurement.

• Consumer product marketing: experience developing consumer messaging value propositions and go-to-market strategies for product launches. Able to translate product capabilities into compelling narratives that resonate with consumers.

• AI-forward: experience leveraging AI tools (e.g. AI-driven content generation automated analysis personalization platforms LLMs) in your marketing work. You dont need to be an engineer but you should be someone who actively adopts AI to work smarter and faster.

• Cross-functional leadership and communication: demonstrated ability to lead and influence complex multi-stakeholder initiatives without direct authority across product engineering data science creative and operations. Able to articulate strategy results and recommendations clearly to both technical and non-technical audiences including senior leadership.

• Proactive and independent: you set your own priorities anticipate risks troubleshoot issues and drive projects forward with minimal oversight. You have a bias toward action and a commitment to continuous improvement.

About Hinge Health

Hinge Health is building the worlds most patient-centered Digital Musculoskeletal (MSK) Clinic. It is now the leading Digital MSK Clinic used by four in five employers and 90% of health plans with a digital MSK solution. Hinge Health reduces MSK pain surgeries and opioid use by pairing advanced wearable sensors and computer vision technology with a comprehensive clinical care team of physical therapists physicians and board-certified health coaches. Hinge Healths HingeConnect platform integrates with 1 million in-person providers and enables real-time interventions for elective MSK surgeries driving proven medical claims reduction. Available to millions of members Hinge Health is widely trusted by leading organizations including Land OLakes L.L. Bean Salesforce Self-Insured Schools of California Southern Company State of New Jersey US Foods and Verizon.

What Youll Love About Us

• Inclusive healthcare and benefits: On top of comprehensive medical dental and vision coverage we offer employees and their family members help with gender-affirming care tools for family and fertility planning and travel reimbursements if healthcare isnt available where you live.

• Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.

• Modern life stipends: Manage your own learning and development physical well-being and work-from-home needs with diverse stipends.

Culture and Engagement

Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race color religion sex sexual orientation gender identity national origin age veteran status disability status pregnancy or any other basis protected by federal state or local law. We also consider qualified applicants regardless of criminal histories consistent with legal requirements.

Beware of Phishing Attempts: Weve noticed an increase in phishing where fraudsters impersonate employees and send fake job offers to steal sensitive information. Well never ask for financial details during the hiring process and only use @ emails. If you receive a suspicious offer stop communication and report it to the US FBI Internet Crime Complaint Center. To verify an email from our recruiting team forward it to .

Required Experience:

Manager