Director, Loyalty Design & Economics

Pay is based on several factors which vary based on include labor markets and in some instancesmay include education work experience and addition to your pay Target cares about and invests in you as a team member so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs which may include medical vision dental life insurance and more to help you and your family take care of your whole benefits for eligible team members include 401(k) employee discount short term disability long term disability paid sick leave paid national holidays and paid competitive benefits from financial and education to well-being and beyond at Us

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Targethere.

Within the Target Loyalty team the Director of Loyalty Design & Economics will lead the architecture and economic foundation of Targets loyalty program. This leader is responsible for designing the core program structureincluding discount strategy accumulated value tiers benefits and overall value propositionand ensuring it delivers differentiated guest value while driving sustainable profitable growth.

Key Responsibilities

• Own the end-to-end design of Targets loyalty program structure including accumulated value systems tier frameworks benefit constructs and overall value proposition

• Ensure the program is simple intuitive and compelling for guests while differentiated in the competitive landscape

• Lead the development and management of the loyalty economic model including cost of benefits accumulated value liability redemption dynamics and breakage

• Define and monitor key performance indicators (e.g. incremental revenue ROI customer lifetime value engagement and retention)

• Partner with Finance to ensure the program delivers sustainable financial performance and aligns with enterprise goals

• Design a portfolio of benefits that balances high perceived value with cost efficiency including monetary experiential and recognition-based rewards

• Champion a guest-first mindset in all program design decisions

• Translate complex economic concepts into clear actionable strategies for senior leadership

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About You

• 10-12 years of experience in loyalty pricing promotions strategy consulting or related fields

• Proven experience designing or optimizing loyalty programs rewards systems or customer value propositions

• Strong financial acumen with experience building business cases economic models and ROI frameworks

• Deep understanding of customer behavior incentives and engagement drivers

• Experience leading cross-functional initiatives in a matrixed organization

• Excellent communication skills with the ability to influence senior stakeholders

Preferred

• Experience in retail e-commerce or consumer-facing industries

• Familiarity with loyalty platforms CRM systems and personalization strategies

• Background in analytics economics or behavioral science

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Targets needs. A Hybrid/Flex for Your Day work arrangement means the team members core rolewill need to beperformedboth onsite at the Target HQ MN location the role is assigned to and virtuallydepending upon what your role team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location unless otherwise prescribed by Target. Clickhereif you are curious to learn more about Minnesota.

Benefits Eligibility

In compliance with state and federal laws Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process please reach out to Non-accommodation-related requests such as application follow-ups or technical issues will not be addressed through this channel.