Partnerships & PR Specialist

Backcountry is looking to deepen its brand presence through strategic partnerships and media relations and this role is central to making that happen. As Brand Marketing - Partnerships & PR Specialist you will execute partnership programs and PR initiatives that drive brand awareness storytelling and authentic connection with core outdoor audiences.

In your first 612 months success means establishing a reliable cadence of media outreach and partner activations building strong relationships with key media contacts and industry partners and delivering measurable improvements in press coverage and brand visibility.

This is a lean team. You will own a lot move fast and make decisions with full end-to-end responsibility.

• Identify coordinate and manage collaborations with brands athletes and industry partners to execute Backcountrys partnership strategy.
• Develop and implement PR initiatives that enhance brand visibility through media outreach press efforts and storytelling.
• Draft and coordinate press materials announcements and proactive media outreach efforts.
• Build and maintain relationships with media contacts influencers and key stakeholders to generate authentic engagement and positive coverage.
• Partner with brand content and performance marketing teams to support integrated campaigns that include PR and partnership components.
• Research industry trends and competitor activity to identify new partnership and positioning opportunities.
• Support crisis communications efforts and reputation management initiatives as needed.
• Track and report on PR and partnership performance metrics providing insights and recommendations to internal stakeholders.

• Experience supporting brand collaborations partnerships or influencer initiatives.
• Working knowledge of media relations and public relations best practices.
• Strong written and verbal communication skills.
• Effective relationship-building and organizational skills.
• Proactive detail-oriented and action-oriented working style.
• Demonstrated ability to contribute to securing meaningful press coverage and supporting impactful partnerships.

• Existing or developing relationships with media in outdoor lifestyle consumer or related categories.
• Bachelors degree in Marketing Communications Business or a related field.

The people who do best here are builders. They take ownership move fast and want to see the direct impact of their work.

• Cross-Functional Impact: Your work spans brand content and performance marketing teamsyour partnerships and PR wins will be visible across the organization.
• Skill Building: Develop expertise in modern PR strategy partnership management and AI-powered marketing tools that will accelerate your career in brand marketing.
• Ownership: Own the execution of partnership programs and media relations end-to-end from research and outreach through measurement and reporting.
• Competitive Benefits: Paid time off policies 401(k) match medical/dental/vision and a variety of supplemental policies and employee discounts across our portfolio of brands.

1. Recruiter Screen - A 30-minute conversation with our recruiting team to align on the role your background and what you are looking for.
2. Hiring Manager Interview - Conversation with the Director of Brand Marketing focused on your PR and partnership experience communication approach and alignment with Backcountrys brand strategy.
3. Leadership Interview - Deep-dive conversation with Backcountry leadership focused on your experience brand mindset and operational thinking.
4. In-Person Interview - Wed like to meet you at our Cottonwood Heights office. Details and logistics will be arranged with your recruiter.
5. Reference Checks - Conducted in parallel with the final stages where possible.
6. Offer - We move quickly for the right candidate.

Interview process is subject to change. Any updates will be communicated promptly and clearly.