Director of Partnerships GoTickets

GoTickets Chicago IL

GoTickets is a fast-growing ticket marketplace connecting fans with live sports concerts theater and entertainment experiences across the country. As the business continues to scale we are looking to expand our relationships across the live-events ecosystem and strengthen the GoTickets brand through strategic partnerships with teams universities venues entertainment organizations and media companies.

GoTickets is looking for a Director of Partnerships with direct experience in the ticketing live entertainment sports or media industries to build and lead strategic partnerships across the business.

This person will be responsible for identifying developing negotiating and managing partnerships across professional sports college athletics concerts theater live entertainment and media.

A major focus will be building relationships with sports teams universities venues promoters entertainment organizations and other rights holders that give GoTickets access to valuable branding and marketing assets including the ability to use official team university venue event and partner logos marks and branding across our website advertising and other marketing channels.

Beyond rights-holder partnerships this person will develop media and distribution partnerships that expand the reach of the GoTickets brand drive traffic and customer acquisition and create new commercial opportunities.

We are looking for someone who understands the ticketing and live-events ecosystem has an established industry network and knows how to turn relationships into commercially valuable partnerships.

• Develop partnerships with professional sports teams leagues college athletic departments conferences and other sports organizations
• Build relationships with key decision-makers across professional and collegiate sports
• Negotiate agreements that provide GoTickets access to official team university league and athletic branding
• Secure rights to use logos trademarks marks and other approved assets across the GoTickets platform paid advertising social media and other marketing channels
• Identify opportunities for GoTickets to become an official preferred or strategic ticketing and marketplace partner
• Develop creative partnerships that connect ticket inventory fan engagement marketing and customer acquisition

• Build relationships with venues promoters theaters performing arts organizations concert operators and other live-entertainment partners
• Identify partnership opportunities around concerts theater productions tours festivals and other live events
• Develop relationships that improve GoTickets visibility and positioning within the broader live-entertainment ecosystem
• Negotiate access to branding marketing assets promotional opportunities and other partnership inventory
• Identify opportunities to create preferred or strategic relationships with venues and entertainment organizations

• Develop partnerships with sports entertainment lifestyle and local media organizations
• Build relationships with digital publishers broadcasters content platforms creators and other organizations reaching live-event audiences
• Create partnerships that drive customer acquisition brand awareness referral traffic and ticket sales
• Develop affiliate content promotional advertising and other creative media partnership structures
• Identify opportunities to integrate GoTickets into sports and entertainment content and event coverage
• Work with partners to create co-branded campaigns and other marketing activations
• Evaluate partnership opportunities based on audience reach economics customer acquisition potential and long-term strategic value

• Own the full partnership lifecycle from identifying targets and opening conversations through negotiation contracting launch and ongoing management
• Leverage an existing industry network to generate introductions and accelerate partnership conversations
• Develop customized proposals and partnership structures based on the needs of each organization
• Negotiate commercial terms marketing rights branding rights sponsorship assets media inventory and other partnership components
• Build long-term relationships with senior executives and decision-makers throughout the ticketing and live-events industry
• Work closely with marketing growth legal product operations and executive leadership to activate partnerships
• Ensure partnership rights and assets are effectively utilized across GoTickets website and marketing channels
• Track partnership performance and identify opportunities to expand successful relationships
• Represent GoTickets at conferences games concerts industry events partner meetings and other relationship-building opportunities

• 7 years of experience in ticketing partnerships business development sponsorships media partnerships or live entertainment
• Strong preference for candidates with direct experience at a ticketing marketplace primary ticketing platform ticketing technology company or other major live-events organization
• Existing relationships across sports college athletics concerts theater venues media or the broader live-entertainment industry
• Demonstrated ability to source negotiate and close strategic partnerships
• Experience negotiating agreements involving marketing rights branding rights sponsorship assets logo/mark usage media inventory distribution or customer acquisition
• Strong understanding of the relationship between ticket marketplaces teams universities venues promoters media companies and other rights holders
• Ability to structure partnerships that create measurable commercial value
• Strong presentation negotiation and executive communication skills
• Comfortable developing new relationships and opening doors without relying on an established inbound pipeline
• Entrepreneurial mindset and ability to build a partnership function in a fast-moving high-growth environment
• Willingness to travel for partner meetings games concerts conferences and industry events

The strongest candidates will have built their careers within the ticketing and live-events ecosystem and understand how partnerships work across multiple event categories.

Relevant backgrounds could include:

• Ticket marketplaces and resale platforms
• Primary ticketing companies
• Ticketing technology companies
• Professional sports teams and leagues
• College athletics and conferences
• Concert promoters and live-entertainment companies
• Venues and theater organizations
• Sports and entertainment media companies
• Sports and entertainment marketing agencies

Experience working directly with teams universities venues promoters media companies or other rights holders is particularly valuable.

We want someone who understands how to navigate official partnership rights branding and trademark usage sponsorship inventory media partnerships digital marketing rights and commercial negotiations and can translate those relationships into growth for GoTickets.

This is an opportunity to build a strategically important partnership function for a growing national ticket marketplace.

Youll have significant ownership over GoTickets partnership strategy across sports college athletics concerts theater and media including which organizations we pursue how deals are structured and how those partnerships are activated.

Youll work directly with senior leadership and have the opportunity to establish relationships that materially impact GoTickets brand customer acquisition strategy and long-term growth.