Intranet & Web Content Specialist

About the Role

Bairds Marketing & Communications team is seeking an Intranet & Web Content Specialist to own and continuously improve our SharePointbased intranet and support corporate web this role youll serve as the daytoday steward of our intranet experience ensuring content is trusted easy to navigate and aligned with how associates work while partnering closely with stakeholders across the firm. Youll blend platform ownership content governance analytics and stakeholder enablement to drive a consistent highvalue digital workplace experience.

The preferred location for this position is our Milwaukee office working 4 days per week in the office.

The Impact Youll Make

• Own the daytoday administration and ongoing evolution of Bairds intranet and corporate web content platforms (SharePoint and CMS) ensuring reliability usability and content quality

• Partner with stakeholders across the firm to gather needs translate them into practical solutions and prioritize enhancements that improve navigation and user experience

• Establish and maintain intranet governance and publishing standards including content lifecycle guardrails intake workflows and quality checks to improve consistency and trust at scale

• Enable and support a decentralized network of 150200 content owners through onboarding training documentation and ongoing guidance

• Monitor intranet performance and search behavior; build dashboards and recurring reporting to surface friction points and inform prioritization and roadmap discussions

What Youll Bring to Baird

• Bachelors degree in Marketing Communications Information Systems or related field; 35 years experience in intranet SharePoint digital platforms or a related content/platform role

• Experience owning or supporting an intranet experience including content governance and publishing best practices

• Handson SharePoint experience (SharePoint Online preferred) including site and page management

• Experience supporting a website CMS for content updates and page builds (Optimizely preferred)

• Ability to build clear documentation and training for decentralized content contributors; familiarity with digital analytics and reporting tools (e.g. GA4 Looker Studio Power BI); strong communication and organization in a crossfunctional environment

Baird is committed to diversity and provides employment opportunities to all employees and applicants for employment without regard to race color religion sex pregnancy citizenship national origin age disability military service veteran status sexual orientation gender identity or expression genetic information or any other status protected by law.