Intern, DTC Merchandising Rookie Program 2026

Values & Innovation

At Under Armour we are committed to empowering those who strive for more and the companys values - Act Sustainably Celebrate the Wins Fight on Together Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries reminding us why were here and fueling everything we do.

Our pursuit of better begins with innovation and with our teams mission of being the best. With us you get the freedom to go further - no matter your role. That means developing delivering and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate apply to this position on the Internal Career Site Here.

Purpose of Role

The Rookie Program

Do you have what it takes to make an impact

Join the Under Armour Rookie Program Internship: 1 September 2026 30 June 2027

We are looking for fearless students who are ready to take on a challenge.

The Under Armour Rookie Program Internship is designed to give you the opportunity to learn grow and work on real business challenges. As a Rookie you will be trusted with a strategic project that challenges you to think critically collaborate crossfunctionally and create impact.

What Will You Experience

Throughout the internship youwill gain a holistic understanding of how a global sports brand operates combining business exposure structured learning andrealworldapplication:

• Strategic project ownership
• Go-To-Market Commercial Retail and Sports exposure
• Mentorship and guidance by industry experts
• Cross-functional and international collaboration
• Development opportunities workshops and fun internal events

Beyond The Role: Community & Culture

At UnderArmour we believe your experience should go beyond your a Rookie youwill be part of a broader community and have opportunities to:

• Take part in UA Give Back Volunteer Days to support local community initiatives

• Participate in sporting and social events

• Engage with our Teammate Resource Groups

• Celebrate key milestones!

Are You The Next Rookie

• Enrolled in a Dutch college or university (Bachelors or Masters) for the full duration of the internship (September 2026 June 2027)
• Hold EU citizenship OR are a nonEU student studying in the Netherlands
• Internship is a mandatory part of your curriculum
• Humble and hungry with a strong willingness to learn

As a DTC Merchandising Rookie:

The DTC Merchandising Rookie (Direct-to-consumer) will support the Amsterdambased DTC Merchandising team in strengthening Under Armours digital and physical consumer experience. This role plays a key part in premiumizing the DTC channel by supporting assortment execution seasonal storytelling and merchandising initiatives that bring the brand to life through online and owned & operated stores. Through a combination of daytoday operational support and a strategic project the Rookie will gain endtoend exposure to how a global performance brand plans merchandises and executes its DTC business.

Your Impact

Strategic Project: Premiumizing the DTC Channel

• Support a strategic project focused on elevating the DTC consumer experience through optimized merchandising storytelling and category presentation
• Analyze current DTC merchandising performance and identify opportunities to enhance navigation product visibility and premium feel
• Partner crossfunctionally with Retail Digital Marketing and Planning to support aligned execution

Day-to-Day Responsibilities

• Support seasonal DTC assortment setup across key product categories
• Assist with on site & in store merchandising execution including product launches key stories navigation updates and brand moments
• Perform basic performance analysis (sellthrough product visibility category performance) to inform merchandising decisions
• Coordinate with crossfunctional teams to ensure timely and accurate execution of merchandising updates

Qualifications

Profile

• Currently enrolled in a Bachelors or Masters degree (e.g. Business Fashion Retail Marketing or related field) for the full duration of the Rookie Program
• Strong interest in DTC ecommerce merchandising and consumer experience

Skills & Attributes

• Analytical mindset with attention to detail
• Strong organizational and communication skills
• Comfortable working with data and digital tools; Excel skills are a plus
• Curious proactive and eager to learn in a fastpaced environment
• Passion for sport athletics and brand storytelling

Workplace Location

• Location: Amsterdam
• Work Schedule: This role follows a hybrid work schedule requiring 4 days in-office per week.

Relocation

No relocation provided

Benefits & Perks

• Under Armour Merchandise Discounts
• Human Performance Institute (Gym) on site at the office
• 750 euro gross monthly allowance
• Health and Wellness allowance (50 euro net monthly) OR Classpass membership
• NS Business Card
• Paid time off
• Paid UA Give Back Volunteer Days: Work alongside your team to support initiatives in your local community.
• Teammate Resource groups e.g. Green Machine Sustainability LGBTQIA Women in Leading and Living Balance for mental health and wellbeing etc.

#LI-Hybrid

Our Commitment to Equal Opportunity

At Under Armour we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race color religion or belief sex pregnancy (including childbirth lactation and related medical conditions) national origin age physical and mental disability marital status sexual orientation gender identity gender expression genetic information (including characteristics and testing) military and veteran status family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process please contact our Human Resources team via