Director, Marketing

Prudentials purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured for our people customers and partners. We provide a platform for our people to do their best work and make an impact to the business and we support our peoples career ambitions. We pledge to make Prudential a place where you can Connect Grow and Succeed.

Responsibilities:

• Identify opportunities to enhance Prudentials awareness and visibility particularly across the digital landscape and to improve customers search and exploration experience on our website. This includes content optimisation leveraging AI to elevate onsite search improving lead quality and strengthening lead nurturing.

• Lead and support Prudential marketing teams across Asia and Africa in the formulation and execution of integrated marketing strategies covering abovetheline digital social media and belowtheline communications to ensure consistency and impact across the Group.

• Develop and support customercentric regional campaign including providing communication frameworks and marketing assets for both internal and external use fostering a strong customerobsessed culture through innovative customer and employee engagement initiatives.

• Leverage industry insights customer data and market trends to develop effective marketing campaigns tailored to different customer segments and drive the sharing of best practices in customer communications across markets.

• Lead Groupwide marketing and customer engagement events aligned with the Groups strategic priorities ensuring purposedriven initiatives enhance customer recommendation and contribute to strategic outcomes.

• Standardise event sponsorship and customer engagement frameworks to ensure highimpact execution and costeffective management of sponsorship investments.

• Build and manage the partnership ecosystem for valueadded services including and joint promotional initiatives including partner identification partnership model design ongoing management and evaluation of commercial performance.

• Strengthen regional marketing capabilities through coaching mentoring and rolemodelling fostering a culture of creativity innovation collaboration and high performance across teams and functions.

• Work closely with Distribution channels to develop and deliver customerled engagement approaches and effective channel marketing strategies.

Requirements:

• Minimum 15 years of marketing experience with proven leadership experience in financial institutions or insurance company. Regional experience is an advantage.

• Strong capability to apply marketing techniques across both digital and nondigital channels.

• Demonstrated experience in developing effective marketing strategies and business plans including customer communications and product promotion.

• Experience in designing and delivering marketing events for customers and business partners.

• Demonstrated a strong track record in partnership modelling with proven capability in endtoend partnership managementfrom strategy formulation and partner selection through to execution governance and performance optimisation.

• Ability to manage shifting priorities and competing demands in a fastpaced environment.

• Strong customer-focused and result-orientation with the ability to deliver under tight timelines

• Proven experience managing regional advertising agencies and media agencies

• Good understanding of crossfunctional business disciplines including IT Finance and Operations.

• Strong influencing skills with the ability to lead and collaborate with teams without direct reporting lines.

• A wellrounded leader with a balance of creative thinking and analytical capability.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex race age ethnic origin educational social and cultural background marital status pregnancy and maternity religion or belief disability or part-time / fixed-term work or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.