Vice President of Hotel Commercial Strategy (Las Vegas)

The Vice President Hotel Commercial Strategy is accountable for ensuring the hotel fills every day every week every month.

This role owns the demand side of hotel performance translating pricing and inventory strategy set by Revenue Management into coordinated timely demand activation across all channels. The position closes the operational gap between pricing decisions and market response ensuring the organization pulls the right demand levers at the right time to maximize occupancy and profitable revenue.

This role owns hotel demand activation and channel orchestration while Revenue Management retains sole authority over room pricing inventory controls and forecasting.

Reporting to the SVP Marketing the VP Hotel Commercial Strategy leads the strategy and alignment required to maximize hotel occupancy and revenue through disciplined demand generation.

The role works in close partnership with Hotel Revenue Management Property Leadership and Marketing execution teams to ensure pricing strategy is fully supported by coordinated demand activation across direct loyalty digital experiential partner and onproperty channels.

Success in this role is measured by occupancy booking pace mix and revenue outcomesnot activity volume. This role does not set prices or manage inventory; it owns the orchestration of demand required to fill the hotel profitably.

KEY RESPONSIBILITIES

Hotel Demand Ownership

• Serve as the single point of accountability for hotel demand performance with daily focus on occupancy booking pace and forwardlooking gaps
• Maintain constant awareness of nearterm midterm and longterm demand needs
• Identify demand risks early and establish clear activation plans to close gaps

Revenue Management Partnership

• Partner closely with Hotel Revenue Management to translate pricing and inventory strategy into coordinated demand activation plans
• Align on pace targets risk periods and timing while respecting Revenue Managements sole authority over pricing forecasting and inventory decisions
• Act as the connective leader between pricing decisions and marketfacing response

This role does not set room rates adjust pricing structures manage inventory controls or own forecasting models.

Channel Strategy & Demand Activation

• Own the strategy for how and when hotel demand channels are activated including:
  • Direct brand and booking channels
  • Loyalty and targeted segments
  • Paid media and digital acquisition
  • Packaging partnerships and experiential demand drivers
  • Onproperty and destinationled demand contributors
• Determine the optimal channel mix and sequencing based on timing need state and market conditions
• Balance speed efficiency and demand quality in all activation decisions

Demand Levers & Optimization

• Decide which demand levers to pull to stimulate bookings based on booking pace and occupancy performance
• Activate offers messaging pressure media shifts partnerships or packaging as appropriate
• Ensure levers are deployed intentionally and retired when no longer needed

Marketing & Execution Alignment

• Instruct Marketing teams toward hotel fill priorities ensuring execution plans support demand needs
• Partner with brand creative loyalty media and property teams for rapid and effective activation
• Eliminate silos between teams influencing visitation and those selling hotel rooms

Performance Management & Insights

• Monitor occupancy pace vs. forecast channel mix and revenue outcomes daily and weekly
• Use insights to refine demand strategy and improve responsiveness
• Hold teams accountable to performance outcomes not activity

Leadership & Organizational Influence

• Act as the voice of hotel demand urgency across the organization
• Influence without direct ownership of all execution teams through clarity data and commercial judgment
• Elevate organizational understanding of how demand is created not just priced

QUALIFICATIONS

• Bachelors degree in Business Marketing Hospitality Management Finance or a related field required.
• Advanced degree (MBA or equivalent) preferred particularly in Strategy Finance or General Management.
• 10 years of experience in hotel marketing demand generation commercial strategy or distributionadjacent leadership
• Deep understanding of hotel demand dynamics and channel economics
• Proven ability to lead crossfunctional strategy without pricing authority
• Strong commercial judgment and comfort operating with daily urgency

ADDITIONAL REQUIREMENTS

• Executive presence and ability to influence senior stakeholders
• Demonstrated ability to lead across multiple properties and teams
• Willingness to travel as business needs require
• Ability to manage multiple priorities in a fast-paced hospitality environment
• Commitment to ethical leadership and compliance excellence
• Must be 21