Paid Media Lead

As the Paid Media Lead at H&M you lead fullfunnel media planning and execution by aligning global and local paidmedia activities with commercial goals optimizing performance and driving strong results across channels. You manage agency collaboration oversee media budget followup and ensure highquality execution through continuous reviews performance tracking and crossfunctional coordination.

WHAT YOULL DO

Media Strategy & Planning

• Lead the formulation of fullfunnel (global and local paid media channels) media plans for activities along the marketing calendar in accordance with set QCP process together with local agency teams including budget per campaign/channel/week
• Align media plan and continuous updates with commercial plan

Media Activation Optimization & Performance

• Lead the activation and ongoing performance followup of local paid media channels
• Collaborate with Global Media Optimization Lead on media optimization of global media channels
• Lead fullfunnel media Monthly and Quarterly Reviews in Sales Market
• Drive and follow up on paid media budget investments and results for the sales market

Agency Management & Governance

• Conduct onboarding and regular performance reviews for local agencies based on global framework
• Responsible for the overall tactics and execution of local channel activation in collaboration with the media agency and global media teams

WHO YOU ARE
You have a background in marketing communications or business with strong paidmedia expertise analytical ability and stakeholdermanagement skills. You bring years of experience in digital or performance marketing proven success managing media budgets and ROIdriven campaigns and solid experience collaborating with agencies.

• 57 years experience in digital marketing with strong focus on performance channels
• Proven track record in managing large media budgets and driving ROIfocused campaigns
• Experience managing agency partners
• Strong paid media expertise across channels and the full funnel 
• Analytical and datadriven mindset
  Strong stakeholder management and collaboration skills
• Commercial mindset with focus on ROI and performance
• Degree in Marketing Comms. Business or related field

WHO WE ARE 

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design affordable prices and sustainable solutions. We want to liberate fashion for the many and our customers are at the heart of every decision we make. 

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together we want to use our power our scale and our knowledge to push the fashion industry towards a more inclusive and sustainable future.  

WHY YOULL LOVE WORKING HERE 
At H&M Group we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.  

All our employees receive a staff discount card usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included) COS Weekday Monki H&M HOME & Other Stories ARKET  addition to our staff discount all our employees are included in our H&M Incentive Program HIP. You can read more about our H&M Incentive Program here. 

JOIN US 
Our uniqueness comes from a combination of many things our inclusive and collaborative culture our strong values and opportunities for growth. But most of all its our people who make us who we are.

If you feel your experience skills and ambitions are right for this role apply by sending your application through the career site as soon as possible but no later than 25th May 2026. 

This is a full-time permanent position and it is based in our Copenhagen Support Office. 

Take the next step in your career together with us. The journey starts here. 

*We are committed to a recruitment process that is fair equitable and based on competency. We therefore kindly ask you to not attach a cover letter in your application. 

Remote Work :

No

Employment Type :

Full-time