Digital Marketing Executive

What will you be doing

Were seeking a talented individual to join our team in London which is responsible for playing a key part in delivering business and marketing objectives with a strong emphasis on email marketing within a regulated UK financial services environment.

You will be responsible for the day-to-day planning build execution and optimisation of email communications to clients and prospects supporting acquisition retention and engagement goals. You will also provide support to the Digital Marketing & Website Manager contributing to content updates testing and reporting.

As Digital Marketing Executive your responsibilities will include among others:

• Plan build and deploy email campaigns across the full customer lifecycle including newsletters campaigns automated journeys and triggered communications.
• Use Dotdigital as the email marketing platform building templates managing contact data setting up automations and monitoring deliverability and performance.
• Support the development and optimisation of segmentation personalisation and targeting strategies to improve relevance engagement and conversion and take a data-led approach to email performance analysing open rates click-through rates conversions and longer-term engagement trends.
• Work with marketing colleagues to support integrated campaigns ensuring email activity complements website social and offline activity where appropriate.
• Support the Digital Marketing & Website Manager with uploading and formatting approved content page updates and QA testing.
• Work with the Senior Marketing & Digital Analytics Manager to produce clear and concise reports on email performance translating data into actionable insights for non-technical stakeholders.

Qualifications :

To be successful in this role you should:

• Proven experience in email marketing ideally within a regulated or complex organisation with an understanding of email best practice deliverability GDPR and consent management.
• Hands-on experience with Dotdigital (or similar enterprise email platforms) with Dotdigital experience highly desirable.
• Strong analytical skills with confidence interpreting campaign and engagement data.
• Basic HTML knowledge and confidence working with email templates.
• Experience supporting website content management systems (CMS) without full ownership of site development.
• Strong attention to detail and accuracy particularly important in a financial services context with an ability to explain performance insights and recommendations clearly to a range of stakeholders.

Desired: 

• Relevant digital marketing qualifications desirable although not essential.
• Project management qualifications desirable although not essential.
• University qualification desired but not essential. 

Additional Information :

As a colleague here at Evelyn Partners you will have access to benefits that include:

• Competitive salary
• Private medical insurance
• Life assurance
• Pension contribution
• Hybrid working model (role dependant)
• Generous holiday package
• Option to purchase additional holiday
• Shared parental leave

We are proud to value the differences that a diverse workforce brings representative of society and our clients. At Evelyn Partners we have a wide range of highly active employee resource groups and were delivering multiple diversity equity and inclusion initiatives across the organisation. It is our commitment to provide a workspace where all colleagues regardless of identity background or circumstance feel respected as individuals and feel that they can achieve their full potential and work in a safe supportive and inclusive environment.

We are happy to make any reasonable adjustments to accommodate for your needs throughout the application process. Please let your Recruiter know.

Remote Work :

No

Employment Type :

Full-time