Manager, Channel Marketing

We are looking for a high-impact Channel Marketing Manager to serve as the architect for our next phase of growth. We have an established foundation in offline channelsDirect Mail Telemarketing and Site Visitsbut we are ready to challenge the status quo.

You will be given the mandate to evaluate optimize and potentially rebuild our existing channel strategy while leading the charge into the digital space (Email Paid and Social). This is a role for a full-stack marketer who is equally comfortable auditing a legacy telemarketing script as they are building a modern digital lead-gen funnel from scratch.

Responsibilities:

Channel Audit & Optimization (The Rebuild)

• Strategic Audit: Conduct a deep-dive evaluation of our current Direct Mail Telemarketing and Site Visit programs to determine ROI efficiency and scalability.

• Revamp & Redesign: Identify gaps in the current strategy and lead the transformation of these channelsrethinking everything from messaging and targeting to vendor selection and team structure.

• Team Leadership: Manage and mentor the existing channel team. Evaluate talent needs and where necessary restructure and hire to ensure we have the right people in the right seats to meet modern marketing demands.

Digital Foundation & Launch (The Build)

• Greenfield Digital Strategy: Design and execute the roadmap for our entry into Email Paid Media and Social channels.

• Execution: Move from strategy to launchoverseeing the implementation of digital campaigns that complement and amplify our offline efforts.

• Tech Integration: Identify the tools and platforms required to bridge the gap between physical site visits and digital nurturing.

Performance & Process

• Unified Metrics: Establish a single source of truth for channel performance. You will define the KPIs for what success looks like in a modern multi-channel environment.

• Budget Stewardship: Reallocate and optimize the marketing budget based on data-driven insights ensuring we are investing in the highest-impact touchpoints.

Basic Qualifications:

• Bachelors Degree or military experience

• At least 5 years of multi-channel digital marketing experience in Financial Services Fintech Payments or other highly regulated industry

• At least 3 years of people management experience

Preferred Qualifications:

• Bachelors in Marketing Advertising Communications or Consumer Behaviors

• 7 years leading digital marketing strategy and programs

• 3 years of vendor management

• 2 years of experience developing or executing Email Marketing strategies.

• Strong project management skills and attention to detail

• Demonstrated experience managing multiple stakeholders and working cross functionally

At this time Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Candidates hired to work in other locations will be subject to the pay range associated with that location and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidates offer letter.

Capital One offers a comprehensive competitive and inclusive set of health financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status exempt or non-exempt status and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position and you require an accommodation please contact Capital One Recruiting at 1- or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital Ones recruiting process please send an email to

Capital One does not provide endorse nor guarantee and is not liable for third-party products services educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).