Manager, Marketing & Public Relations

To be fully considered for this position all candidates must submit the following at the time of submission:

A complete and accurate GSU application Resume Cover Letter (Recommended)

Finalcandidates must provide three professional references.

#LI-KH1

Marketing Manager

Office of the Provost & EVP Academic Affairs The Graduate School

Georgia State University isseekinga strategic data-driven marketing leader to serve as Marketing ManagerwithinThe Graduate School. This roleis responsible fordeveloping and executing integrated marketing strategies that elevate the visibility competitiveness and enrollment growth of graduate programs.

Serving as a central marketing resource across colleges and schools this position combines digital marketing strategydataanalytics campaign execution and cross-functional collaboration to drive measurable outcomes. The role also ensures alignment with institutional brand standards and leverages data to continuouslyoptimizeperformance.

WHAT MAKES THE OFFICE OF THE PROVOST & EVP ACADEMIC AFFAIRS A GREAT PLACE

• Generous benefits including health dental vision tuition assistance retirement etc.
• A knowledge-sharing organization that works collaboratively with a variety of partners.
• Professional development opportunity and mentorship
• A rapidly growing center within an academic setting

HERE IS WHAT YOU WILL DO

Marketing Strategy & Campaign Execution

Develop and execute multi-channel marketing strategies to support graduateenrollmentgrowth

Plan and manage integrated campaigns across paid and organic digital channels

Position programs competitively in the marketplace to increase awareness and enrollment

Ensure all marketing efforts align with university brand standards and messaging

Digital Marketing & Performance Optimization

Lead digital marketing initiatives including paid media search display and social campaigns

Manage andoptimizeadvertising budgets based on performance data and ROI

Oversee campaign execution including audience targeting creative development and ad copy

Identifyopportunities to improve campaign effectiveness and conversion performance

Analytics & Reporting

Conduct marketing analytics and performance tracking using key performance indicators (KPIs)

Develop reports and dashboards to measure campaign success and inform decision-making

Use data insights to continuously refine strategy and improve outcomes

Ensure data-informed decision making across all marketing initiatives

Consultation & Cross-Functional Collaboration

Serve as a strategic marketing consultant to colleges and academic units

Provide guidance on audience targeting persona development and campaign planning

Collaborate with internal stakeholders including faculty leadership and communications teams

Coordinate with external vendors agencies and media partners

Brand & External Visibility

Strengthen external visibility of graduate offerings through strategic marketing initiatives

Support storytelling digital presence and reputation-building efforts

Ensure consistency and quality across all marketing and communications outputs

Compliance & Risk Management

Ensure marketing practicescomply withrelevant regulations (e.g. data privacyGDPRFTC)

Protect institutional reputation throughaccurate ethical and compliant communications

Minimum Hiring Qualifications:

Bachelors degree in marketing or a related field. Threeyears of related experience in marketing communications or digital strategy

Preferred Hiring Qualifications:

Experience in higher education marketing or enrollment marketing

Strongexpertisein digital marketing including SEO/SEM and paid media

Experience with marketing analytics tools (e.g. Google Analytics CRM platforms)

Proven ability to manage agency relationships and multi-channel campaigns

Demonstrated ability to translate data into actionable strategy

Salary offers will be determined based on the candidates qualifications in relation to the Minimum Hiring Standards. Candidates earlier in their careers are typically offered salaries closer to the minimum of the hiring range while those with more advanced or relevant experience may be considered for compensation at or above the hiring range.