Job Summary
We are looking for a hands-on data-driven lead to drive growth for JioHotstar Entertainment in South markets. This role sits at the intersection of content product and growth and is responsible for driving Watch Time (WT) Video Views (VV) and monetization outcomes.
You will leverage data to uncover insights frame hypotheses and work cross-functionally to design and scale initiatives across content strategy product experience and marketing interventions.
This is a high-impact individual contributor role with strong visibility to leadership.
Key Responsibilities
1. Data Analysis & Insight Generation - Independently analyze large-scale datasets using SQL and analytics tools (e.g. Databricks Redash)
- Generate actionable insights across content performance user behavior and platform engagement
- Partner with central analytics teams for complex datasets and advanced analyses
- Champion the use of AI-driven workflows to enhance analytics efficiency and depth
2. Growth & KPI Ownership - Co-own and drive outcomes across Watch Time (WT) Video Views (VV) user growth and monetization
- Identify and prioritize growth levers across content product and marketing
- Track performance vs. targets (monthly/annual) and proactively recommend course corrections and growth opportunities at the South cluster level
3. Hypothesis-Driven Problem Solving - Develop structured data-backed hypotheses to improve engagement discoverability and retention
- Partner with Product and Marketing teams to design execute and evaluate A/B tests and experiments
- Translate experiment outcomes into scalable high-impact business actions
4. Cross-Functional Leadership - Collaborate closely with Content Product Marketing (on/off platform) Strategy and Central Analytics teams
- Lead and represent the South cluster on cross-functional growth initiatives
- Influence decision-making through data-backed insights clear storytelling and business context
- Mentor and guide junior team members (without direct reporting lines)
5. Content & Monetization Insights - Analyze performance across Originals Movies GEC and Library content to inform portfolio strategy
- Evaluate content travelability across languages and markets
- Partner with pricing and revenue teams to unlock ad and subscription monetization opportunities
6. Business Cadence & Leadership Engagement - Lead regular performance reviews and insight cadences with the South Business Head and market teams
- Translate data into clear narratives recommendations and actionable plans
|
Skills & Attributes for success
Experience & Skills - Strong hands-on skills in SQL (must-have); working knowledge of Amplitude/Mix Panel Advanced Excel/Spreadsheet modelling preferred
- Experience with A/B testing experimentation frameworks and data-driven product decisions
- Experience leveraging AI/ML-driven or automated workflows in analytics (e.g. LLMs automation advanced modeling) is a strong advantage
- Proven ability to independently work with data and drive measurable business outcomes
Problem Solving & Influence - Structured hypothesis-driven thinker with strong analytical rigor
- Ability to own ambiguous problems end-to-end and translate insights into impact
- Strong stakeholder management skills and ability to influence cross-functional teams
Nice to Have - Understanding of South Indian content ecosystems and audience behavior
- Familiarity with regional language markets
|
Preferred Education & Experience
Preferred Background
- 10 years of experience in data analytics business analytics or growth/strategy roles
- Experience in management consulting OTT/media or consumer tech platforms
- Exposure to both product analytics and content performance analytics
- MBA or Masters in Statistics Data Science or related fields
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities gender gender identity and any other characteristics or status that is legally protected.
If you would like more information about how your data is processed please contact us.
Required Experience:
Director
Job SummaryWe are looking for a hands-on data-driven lead to drive growth for JioHotstar Entertainment in South markets. This role sits at the intersection of content product and growth and is responsible for driving Watch Time (WT) Video Views (VV) and monetization outcomes.You will leverage data t...
Job Summary
We are looking for a hands-on data-driven lead to drive growth for JioHotstar Entertainment in South markets. This role sits at the intersection of content product and growth and is responsible for driving Watch Time (WT) Video Views (VV) and monetization outcomes.
You will leverage data to uncover insights frame hypotheses and work cross-functionally to design and scale initiatives across content strategy product experience and marketing interventions.
This is a high-impact individual contributor role with strong visibility to leadership.
Key Responsibilities
1. Data Analysis & Insight Generation - Independently analyze large-scale datasets using SQL and analytics tools (e.g. Databricks Redash)
- Generate actionable insights across content performance user behavior and platform engagement
- Partner with central analytics teams for complex datasets and advanced analyses
- Champion the use of AI-driven workflows to enhance analytics efficiency and depth
2. Growth & KPI Ownership - Co-own and drive outcomes across Watch Time (WT) Video Views (VV) user growth and monetization
- Identify and prioritize growth levers across content product and marketing
- Track performance vs. targets (monthly/annual) and proactively recommend course corrections and growth opportunities at the South cluster level
3. Hypothesis-Driven Problem Solving - Develop structured data-backed hypotheses to improve engagement discoverability and retention
- Partner with Product and Marketing teams to design execute and evaluate A/B tests and experiments
- Translate experiment outcomes into scalable high-impact business actions
4. Cross-Functional Leadership - Collaborate closely with Content Product Marketing (on/off platform) Strategy and Central Analytics teams
- Lead and represent the South cluster on cross-functional growth initiatives
- Influence decision-making through data-backed insights clear storytelling and business context
- Mentor and guide junior team members (without direct reporting lines)
5. Content & Monetization Insights - Analyze performance across Originals Movies GEC and Library content to inform portfolio strategy
- Evaluate content travelability across languages and markets
- Partner with pricing and revenue teams to unlock ad and subscription monetization opportunities
6. Business Cadence & Leadership Engagement - Lead regular performance reviews and insight cadences with the South Business Head and market teams
- Translate data into clear narratives recommendations and actionable plans
|
Skills & Attributes for success
Experience & Skills - Strong hands-on skills in SQL (must-have); working knowledge of Amplitude/Mix Panel Advanced Excel/Spreadsheet modelling preferred
- Experience with A/B testing experimentation frameworks and data-driven product decisions
- Experience leveraging AI/ML-driven or automated workflows in analytics (e.g. LLMs automation advanced modeling) is a strong advantage
- Proven ability to independently work with data and drive measurable business outcomes
Problem Solving & Influence - Structured hypothesis-driven thinker with strong analytical rigor
- Ability to own ambiguous problems end-to-end and translate insights into impact
- Strong stakeholder management skills and ability to influence cross-functional teams
Nice to Have - Understanding of South Indian content ecosystems and audience behavior
- Familiarity with regional language markets
|
Preferred Education & Experience
Preferred Background
- 10 years of experience in data analytics business analytics or growth/strategy roles
- Experience in management consulting OTT/media or consumer tech platforms
- Exposure to both product analytics and content performance analytics
- MBA or Masters in Statistics Data Science or related fields
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities gender gender identity and any other characteristics or status that is legally protected.
If you would like more information about how your data is processed please contact us.
Required Experience:
Director
View more
View less
Job Location:
Monthly Salary:
Posted on:
12 hours ago
Vacancies:
1 Vacancy
