We are looking for a hands-on data-driven lead to drive growth for JioHotstar Entertainment in South markets. This role sits at the intersection of content product and growth and is responsible for driving Watch Time (WT) Video Views (VV) and monetization outcomes.
You will leverage data to uncover insights frame hypotheses and work cross-functionally to design and scale initiatives across content strategy product experience and marketing interventions.
This is a high-impact individual contributor role with strong visibility to leadership.
Key Responsibilities
1. Data Analysis & Insight Generation
Independently analyze large-scale datasets using SQL and analytics tools (e.g. Databricks Redash)
Generate actionable insights across content performance user behavior and platform engagement
Partner with central analytics teams for complex datasets and advanced analyses
Champion the use of AI-driven workflows to enhance analytics efficiency and depth
2. Growth & KPI Ownership
Co-own and drive outcomes across Watch Time (WT) Video Views (VV) user growth and monetization
Identify and prioritize growth levers across content product and marketing
Track performance vs. targets (monthly/annual) and proactively recommend course corrections and growth opportunities at the South cluster level
3. Hypothesis-Driven Problem Solving
Develop structured data-backed hypotheses to improve engagement discoverability and retention
Partner with Product and Marketing teams to design execute and evaluate A/B tests and experiments
Translate experiment outcomes into scalable high-impact business actions
4. Cross-Functional Leadership
Collaborate closely with Content Product Marketing (on/off platform) Strategy and Central Analytics teams
Lead and represent the South cluster on cross-functional growth initiatives
Influence decision-making through data-backed insights clear storytelling and business context
Mentor and guide junior team members (without direct reporting lines)
5. Content & Monetization Insights
Analyze performance across Originals Movies GEC and Library content to inform portfolio strategy
Evaluate content travelability across languages and markets
Partner with pricing and revenue teams to unlock ad and subscription monetization opportunities
6. Business Cadence & Leadership Engagement
Lead regular performance reviews and insight cadences with the South Business Head and market teams
Translate data into clear narratives recommendations and actionable plans
Skills & Attributes for success
Experience & Skills
Strong hands-on skills in SQL (must-have); working knowledge of Amplitude/Mix Panel Advanced Excel/Spreadsheet modelling preferred
Experience with A/B testing experimentation frameworks and data-driven product decisions
Experience leveraging AI/ML-driven or automated workflows in analytics (e.g. LLMs automation advanced modeling) is a strong advantage
Proven ability to independently work with data and drive measurable business outcomes
Problem Solving & Influence
Structured hypothesis-driven thinker with strong analytical rigor
Ability to own ambiguous problems end-to-end and translate insights into impact
Strong stakeholder management skills and ability to influence cross-functional teams
Nice to Have
Understanding of South Indian content ecosystems and audience behavior
Familiarity with regional language markets
Preferred Education & Experience
10 years of experience in data analytics business analytics or growth/strategy roles
Experience in management consulting OTT/media or consumer tech platforms
Exposure to both product analytics and content performance analytics
MBA or Masters in Statistics Data Science or related fields
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities gender gender identity and any other characteristics or status that is legally protected.
If you would like more information about how your data is processed please contact us.
Required Experience:
Director
Job SummaryWe are looking for a hands-on data-driven lead to drive growth for JioHotstar Entertainment in South markets. This role sits at the intersection of content product and growth and is responsible for driving Watch Time (WT) Video Views (VV) and monetization outcomes.You will leverage data t...
Job Summary
We are looking for a hands-on data-driven lead to drive growth for JioHotstar Entertainment in South markets. This role sits at the intersection of content product and growth and is responsible for driving Watch Time (WT) Video Views (VV) and monetization outcomes.
You will leverage data to uncover insights frame hypotheses and work cross-functionally to design and scale initiatives across content strategy product experience and marketing interventions.
This is a high-impact individual contributor role with strong visibility to leadership.
Key Responsibilities
1. Data Analysis & Insight Generation
Independently analyze large-scale datasets using SQL and analytics tools (e.g. Databricks Redash)
Generate actionable insights across content performance user behavior and platform engagement
Partner with central analytics teams for complex datasets and advanced analyses
Champion the use of AI-driven workflows to enhance analytics efficiency and depth
2. Growth & KPI Ownership
Co-own and drive outcomes across Watch Time (WT) Video Views (VV) user growth and monetization
Identify and prioritize growth levers across content product and marketing
Track performance vs. targets (monthly/annual) and proactively recommend course corrections and growth opportunities at the South cluster level
3. Hypothesis-Driven Problem Solving
Develop structured data-backed hypotheses to improve engagement discoverability and retention
Partner with Product and Marketing teams to design execute and evaluate A/B tests and experiments
Translate experiment outcomes into scalable high-impact business actions
4. Cross-Functional Leadership
Collaborate closely with Content Product Marketing (on/off platform) Strategy and Central Analytics teams
Lead and represent the South cluster on cross-functional growth initiatives
Influence decision-making through data-backed insights clear storytelling and business context
Mentor and guide junior team members (without direct reporting lines)
5. Content & Monetization Insights
Analyze performance across Originals Movies GEC and Library content to inform portfolio strategy
Evaluate content travelability across languages and markets
Partner with pricing and revenue teams to unlock ad and subscription monetization opportunities
6. Business Cadence & Leadership Engagement
Lead regular performance reviews and insight cadences with the South Business Head and market teams
Translate data into clear narratives recommendations and actionable plans
Skills & Attributes for success
Experience & Skills
Strong hands-on skills in SQL (must-have); working knowledge of Amplitude/Mix Panel Advanced Excel/Spreadsheet modelling preferred
Experience with A/B testing experimentation frameworks and data-driven product decisions
Experience leveraging AI/ML-driven or automated workflows in analytics (e.g. LLMs automation advanced modeling) is a strong advantage
Proven ability to independently work with data and drive measurable business outcomes
Problem Solving & Influence
Structured hypothesis-driven thinker with strong analytical rigor
Ability to own ambiguous problems end-to-end and translate insights into impact
Strong stakeholder management skills and ability to influence cross-functional teams
Nice to Have
Understanding of South Indian content ecosystems and audience behavior
Familiarity with regional language markets
Preferred Education & Experience
10 years of experience in data analytics business analytics or growth/strategy roles
Experience in management consulting OTT/media or consumer tech platforms
Exposure to both product analytics and content performance analytics
MBA or Masters in Statistics Data Science or related fields
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities gender gender identity and any other characteristics or status that is legally protected.
If you would like more information about how your data is processed please contact us.
JioStar combines the power of Reliance’s Viacom18 and Disney Star, delivering unmatched entertainment with 120+ TV channels and two leading streaming platforms. Explore a new era of content with JioStar.
Job Location:
Monthly Salary:
Posted on:
Vacancies:
