Senior GEO Analyst Go To Market

Job Description

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated global growth opportunities for talent thats bold industrious and nimble. With Indegene you gain a unique career experience that celebrates entrepreneurship and is guided by passion innovation collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology check out

Looking to jump-start your career

We understand how important the first few years of your career are which create the foundation of your entire professional journey. At Indegene we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegenes high-speed growth.

We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions nimble in our decision-making and industrious in the way we work.

If this excites you then apply below.

Role: GEO Analyst Go-to-Market

Commercial Excellence Life Sciences

Location: Bangalore India (Hybrid)

You will be responsible for: As a GEO Analyst GotoMarket you will support Indegenes GTM sales and solutioning initiatives by translating Generative Engine Optimization (GEO) capabilities into clientrelevant narratives diagnostics and opportunity assessments.

This role focuses on presales support capability demonstrations competitive POVs and GTM asset creation working closely with GEO Strategists GTM leads and sales teams to position GEO as a differentiated capability for pharma and life sciences clients.

Must Have

GTM Diagnostics & Opportunity Assessment

• Conduct highlevel GEO diagnostics on prospect and existing client digital ecosystems to identify AIsearch visibility gaps and commercial opportunities.
• Analyze how pharma brands and therapy areas surface across LLMdriven platforms (ChatGPT Perplexity Google AI Overviews Bing Copilot).
• Support accountlevel opportunity framing through competitive benchmarking and currentstate vs futurestate assessments.
• Identify key entities content gaps and authority signals relevant for commercial and medical audiences.

Sales & PreSales Enablement

• Support RFPs proposals and pitch decks with GEO diagnostics insights and recommended solution approaches.
• Create clientspecific GEO POVs aligned to commercial excellence and omnichannel strategy.
• Contribute to value articulation by linking AI search visibility to brand authority discoverability and business impact.
• Translate complex GEO outputs into clear executiveready messaging for client conversations.

ToolDriven Insight Generation

• Use GEO and SEO tools (e.g. Profound Semrush LLM testing techniques) to generate directional GTM insights.
• Perform promptbased testing to understand how brands and therapy content are interpreted by LLMs.
• Package findings into salesfriendly insights and narratives.

GTM Asset & Knowledge Creation

• Support development of GEO GTM assets including diagnostic frameworks capability decks sample assessments and casestudy narratives.
• Collaborate with GEO Strategists to build repeatable solution narratives and GTM to internal enablement content for sales and clientfacing teams.

Good to have

Experience Profile

• 3 years of experience in SEO digital marketing content analysis or search optimization. Minimum 1 year of hands-on experience in GEO LLM content optimization or AI-driven search strategies
• Hands-on experience with at least one SEO platform (SEMrush Ahrefs Screaming Frog BrightEdge or equivalent).
• Exposure to GEO concepts LLM content optimization or AI-driven search is a strong advantage (not mandatory for entry-level).
• Experience working with structured data ( JSON-LD) or content management systems.
• Prior experience in a delivery-focused role within an agency consulting or services environment is preferred.

Life Sciences Domain

• Interest or exposure to the life sciences/pharma industry is preferred.
• Willingness to learn pharma commercial concepts regulatory frameworks and healthcare content workflows.
• Basic understanding of content marketing digital publishing and omnichannel strategy is an advantage.

Technical & Functional Skills

• GEO/SEO: Basic understanding of entity optimization markup structured data E-E-A-T technical SEO fundamentals.
• Tools: SEMrush Ahrefs Screaming Frog Google Analytics 4 Google Search Console Google Tag Manager.
• AI Platforms: Familiarity with ChatGPT Perplexity Google AI Overviews able to test content visibility and document results.
• Data & Reporting: Excel/Google Sheets (intermediate) data visualization (Looker Studio PowerBI basics) strong analytical skills.
• Technical: Basic HTML/CSS understanding JSON-LD familiarity comfort with web technologies and content management systems.

EQUAL OPPORTUNITY