Digital Strategist & Web Specialist

The Role

Were looking for a Digital Strategy & Web Specialist to own and accelerate our primary digital asset at a critical moment for the company.

This is a high-impact role with clear accountability on how our website supports our growth. The role exists to turn our product strategy into a high-performing digital experience ensuring the website remains a competitive advantage in a fast-paced market.

Youll own the website its execution align with cross-functional stakeholders and work in a tech-driven environment. This role is for someone who thrives in a high-expectation environment can operate autonomously and combines technical project management with hands-on digital execution.

Responsibilities

Website Evolution & Strategy

• Own the end-to-end roadmap and execution of the website from strategic requirements to technical delivery and performance optimization.

• Translate product requirements into high-quality web pages and components ensuring best practices in UX SEO and performance.

• Align with cross-functional stakeholders (Product Design Management) to ensure the website reflects the latest product evolutions.

Digital Operations & Optimization

• Own the website based on the technology chosen (CMS/Headless/Other) and the implementation of new digital tools within the marketing stack.

• Drive Conversion Rate Optimization (CRO) through continuous testing and layout improvements.

• Ensure the website is perfectly integrated with our CRM (HubSpot) and Lead Generation workflows.

Metrics & Analytics

• Own the tracking infrastructure: setup and manage GA4 Google Tag Manager and other analytics tools.

• Track and report on website performance from core web vitals to conversion funnel health.

• Continuously optimize the digital journey based on data heatmaps and user behavior insights.

Project & Stakeholder Management

• Manage the web development sprint execution reviews and documentation.

• Support the Product Marketing team by providing technical feasibility insights for new requirements and content.

• 3-5 years of experience in B2B tech environments specifically in roles focused on Web Management Digital Ops or Digital Marketing.

• Strong track record of owning complex web projects (redesigns migrations or new feature deployments).

• Direct exposure to executive leadership being able to present the websites impact on business goals.

• Experience in Agencies or scale-ups is a plus.

• Technical and Web Expertise: Deep understanding of website architecture along with proficiency in HTML CSS and fundamental Javascript. Experienced in leveraging modern development tools (IDE AI-assisted coding) for efficient execution and possessing expertise in technical SEO/AEO.

• Data & Tracking Mastery: Advanced knowledge of GA4 GTM and analytical tools; ability to build the tracking not just read a dashboard.

• Project Management: Strong organizational skills to handle multiple parallel web updates and integrations.

• B2B Tech Understanding: Knowledge of the B2B buying cycle and how a website serves different personas (Devs Architects C-levels).

• Proficiency in English.

We offer

A competitive total-reward package

We offer a four-dimension package: Compensation (fixed and variable) Benefits Growth opportunities an inspiring Culture.

Hybrid Workplace

We believe in work-life balance and know that smart working is one of the tools to achieve a more human-scale lifestyle. We recognize the value of teamwork combining smart working with in-presence moments to be able to compare exchange ideas and move projects forward. We typically work 50% of our time from the office.

DE&I

As stated in our Manifesto we reject any form of discrimination and we strive every day to embrace diversity and to guarantee inclusion.

L&D and perks

• Training path and access to Mia-Platform hub with a vastity of training courses.

• Team building and many surprising events.

• Ticket restaurants.

• Insurance coverage for medical expenses.

• Corporate benefits platform with significant discounts on the purchase of different types of services (gyms travel technology etc.).