Lifecycle Marketing Manager

Company Name: IG US Holdings Inc.
Role: Lifecycle Marketing Manager
Location: Chicago IL - Hybrid 3 days/week in office

Werelooking for a strategicLifecycle Marketing Managerto own andoptimizethe complete customer journey from acquisition through trading account growth and sustained engagement through data-driven personalized campaigns across email SMS push and in-app messaging.

Youlllead a team and collaborate cross-functionally with Marketing Product Analytics Creative and Compliance to deliver on shared business KPIs.

WhatYoullDo:

Strategy & Execution

• Develop and execute lifecycle marketing strategies to drive trading account growth and maximize customer lifetime value
• Own acquisition activation engagement retention and win-back targets across the customer journey
• Plan build and launch personalized multi-channel campaigns across email SMS push notifications and in-app messaging
• Design and deploy automated campaignsleveragingbehavioral triggers and lifecycle stage
• Manage marketing automation platforms and ensure seamless integration with our tech stack

Optimization & Analytics

• Manage a rigorous CRO and experimentation roadmap tooptimizefull-funnel program performance
• Define success metrics and KPIsmonitorperformance and deliver regular readouts to leadership
• Use data analytics tools to derive actionable insights and drive continuous improvement
• Build sophisticated customer segmentation and personalization strategies at scale

Leadership & Collaboration

• Lead and mentor a team ofup to 3lifecycle marketing professionals
• Partner with Product and Product Marketing to align lifecycle efforts with product launches and business goals
• Work with Creative to develop compelling messaging and assets that resonate with traders
• Coordinate with Compliance to ensure all communications meet regulatory requirements
• Present channel strategy and campaign results to cross-functional partners and executive leadership

Who You Are:

• 5-7 years of lifecycle marketing experience building and scaling lifecycle programs
• 3 years of people management experience
• Expert-levelproficiencywith marketing automation platforms
• Proventrack recordexecuting personalized multi-channel campaigns (email SMS push in-app)
• Strong analytical skills with experience using data analytics tools and CRO/experimentation methodologies
• Deep experience with customer segmentation and personalization at scale
• Actively incorporates AI tools into day-to-day marketing workflows to drive smarter decisions and better outcomes
• Strong project management skills managing multiple concurrent campaigns
• Excellent communication and presentation skills
• Experience collaborating with Product Analytics Creative Tech Ops and Compliance
• Demonstrated ownership mindset with ability to execute end-to-end with autonomy

Preferred Experience

• Background in fintech trading platforms or financial services
• Experience in regulated industries (FinTech Wealth Management)
• Knowledge of FINRA and SEC marketing requirements
  

Company Perks Benefits:

• Performance Bonuses
• Stock Purchase Options
• Medical/Vision/Dental Benefits
• 401k Plan
• 20 Paid Vacation Days (plus anadditionalpaid vacationdaythe month of your birthday!)
• 10 Paid Sick Days
• Gym Membership Reimbursement
• Commuter Benefits
• Pet Insurance
• Wellness & Mental Health Programs
• Charitable Donation Matching
• Two Paid Volunteer Days Off
• Daily catered lunch when in the office
• Full kitchen with snacks and beverages
• In-building gym
• Shuttle to/from Metra

Salary Range: $120000 - $148000
The actual salary offered will be based on the candidates level of experience and qualifications.

Discretionary Performance Bonus:8-12%of base salarybased on individual and company performance.

About IGNA tasty
IG North America is home to tastytradetastylive tastyfx andtastycryptoa family of brands built to democratize trading and empower individual investors. Founded in Chicago by the creators ofthinkorswimacquiredby London-based IG Group in 2021 we combine startup innovation with the backing ofaFTSE 100 fintechoperatingacross five continents serving over 1.3m customers and handling billions of dollars in transactions built on scale trust and proof.

From our headquarters in Chicagos Fulton Market our team builds award-winning trading platforms produces live financial education content daily and creates technology that makes complex markets accessible. tastytrade is our retail brokerage for self-directed investing and trading withtastyliveproviding content to educate our customers. tastyfx is the fastest-growing forex broker in the self-custody digital wallets for decentralized finance.

Werea lean collaborative team that values autonomy pragmatism and impact. Whetheryourebuilding technology creating content serving customers or supporting operationsyoullwork alongside people who are passionate about disrupting traditional finance and genuinely care about helping traders succeed. Our culture rewards initiative embraces experimentation and measures success by the value we create for our users.The bar is high bring a curious and forward-thinkingmindsetandwellgive you the platform to define what comes next. Join us at IGtasty the future gets built here.

Location:Our office is in the West Loop - Chicagos growing center of tech great cuisine and high-end bars.

tastytradetastylive tastyfxtastycrypto
1330 W Fulton Market Chicago IL 60607

*Dont meet every single requirement Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse inclusive and authentic workplace so ifyoureexcited about thisrolebut your experiencedoesntalign perfectly we encourage you to apply anyway. You may be just the right candidate for this or other roles!