Account Director, Programmatic

About WPP Media

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WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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1694 - Programmatic Account Director

Role Summary and Impact

About Wavemaker:

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media content and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster together.

The Team:
We are a team of 20 people working on a mixture of exciting clients that include Audible Danone Paramount and Nationwide. Weve won some exciting pieces of business this year and we are looking to grow our programmatic team with a focus on our programmatic self-serve practice.

The Role:
The Programmatic Account Director will be responsible for their team of managers and executives both in Delhi and the UK. They will have oversight of the full campaign life cycle; in channel planning managing set up optimizing campaigns ensuring delivery to Wavemaker standards and ending in reporting the results directly to the client. We have a selection of brand uplift focused clients and those who are more focused on driving quality website traffic and a direct sale. Managing the execution of programmatic media activity across multiple buying routes you will work closely with your team as well as the Digital Planning team to deliver successful business outcomes for your clients.

Key Responsibilities:

• Campaign Management
  Strengthen the teams delivery by introducing best practice templates and process documents.
  Understand client pressures and priorities for upcoming period. Ensure that tangible actions are taken and delegated amongst the team to successfully deliver upon.
  Identify and deliver the products and solutions could answer your clients business challenges that have been developed within the group. Good understanding of wider digital media mix and ability to elucidate the role for programmatic amongst digital media working with the Digital Planner to grow display spend for your clients. Drive the in-channel learning and innovation agenda for the team ensuring your team is taking advantage of alpha/beta opportunities. Manage the shape of spend in your team to ensure maximum value driven.
  Full understanding of programmatic capabilities and an ability to talk independently about opportunities in client meetings and with team
• Client and Partner Management
  Develop contact strategy with senior clients; appreciation of their objectives and different approaches required to drive forward the testing roadmap.
  Ensure the good reputation of yourself and the team.
  Oversight of client audit procedure for channel to make sure targets are met and potential issues solved and escalated.
  Lead senior-level meetings concerning campaign activity e.g. QBRs / Buying Reviews / next years Programmatic Strategy
  Maintain strong relationships with senior media owners tech partners and other service providers
  Present confidently in new business pitches department and agency team meetings
• People Management

Demonstrate strong leadership skills; be the point of escalation for your team and the wider department Develop case studies for internal use and specialist external awards through a culture of sharing Ensure best in class team training and creation of personalized development plans
Strong working relationships with key senior stakeholders within the agency e.g. Head of Addressable
Be an active member of the display team community organizing social events and drive the collective knowledge base forward.

• Operational Excellence
  Manage your team to deliver flawless end to end campaign activation and client billing.
  Support on the day-to-day QA process minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub
  Top negotiation skills to deliver unrivalled value for our clients and teams
  Zero finance queries stance both MQS and unreconciled.

Skills & Experience

Good experience in Display activation and driving continued excellence/innovation.
Nice to have experience trading programmatic self-serve within core trading platforms DV360 TTD and Amazon.
Ability to translate technical and complex points to non-technical audiences and coach others to do the same.
Management experience teaching and developing more junior team members
Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
Ability to develop and execute comprehensive testing roadmaps audience media creative
Excellent communication skills both verbal and written will be particularly important in building & developing stakeholder relationships; internal client and supplier
Ability to communicate effectively with people from all diverse backgrounds cultures countries.

Life atWPP Media& Benefits

Be Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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